Trade Marketing Manager

Title: Trade Marketing Manager

Trade Marketing Manager

The Trade Marketing Manager oversees Marketing activities and Develops Category Review of Retail Trade Area

• RTA special projects
• Marketing consultant for SMM
• Category performance
  
  

• Develops and evolves activation programs
• Plan, evaluate, and oversee execution of promotional and visibility activities within the region in cooperation with relevant cross functional teams (includes but not limited to approval of merchandising materials/novelty items used by the stores/color proofing) to achieve maximum returns
• Monitors progress of each region, region’s top-line business results
• Ensure On Time, In Full execution of all trade programs
  
  

• Monitors, develops, and improves processes to link all Marketing activities with the activities of the Operations team
• Designs, develops, implements, and evaluates execution strategies
• Provides leadership in the translation and execution of Brand Marketing strategy into impactful trade programs
• Recommends and tracks process check metrics
  
  

• Provide analytics and insight to customer dynamics using business/market intelligence data to drive business opportunities
  
  

• Drives trade marketing training needs of Area Managers, Store Managers, Store Marketing Managers, newly hired Management Trainees, and newly hired Trade Marketing Associates—techniques, practices, policies, and upcoming activities
• Oversees usage and updating of Trade Marketing Playbook/Tool Kit
  
  

• Ensures budget processes are on track
• Negotiates best possible costs in coordination with the Purchasing department
• Evaluates investment for promotions
• Manage and provide controls for Trade Marketing materials inventory
  

• Must be a graduate of Management, Business Administration, Marketing, or any related field.
• At least 5 years of experience in any of the following areas:
• Trade Marketing Manager or the equivalent preferable in a consumer goods company or with specialization in trade marketing/execution function and/or restaurant operations
• Strong leadership, communication, and collaboration skills to operate effectively across cultural and functional boundaries.
• Strong aptitude for risk-taking and moving quickly to drive business growth aggressively in response to change.
• Adept in Merchandising, Local Store Marketing, Trade Marketing, Activation, Below-The-Line Marketing Activities.
• Amenable to travel and do field work in various location across the Philippines, mostly Luzon areas (5-7 days per month).
• Willing to be assigned in Ortigas, Pasig City on a hybrid working set-up.