Senior Media Manager

Title: Senior Media Manager

As a Senior Media Manager, you will be a strategic partner in driving media as a business growth engine. You will orchestrate partnerships with agencies, brand teams, and cross-functional disciplines—including Digital Tech, Digital Retail Experience, Loyalty & CRM, and Channel Orchestration—to deliver measurable impact at scale.

This role requires a blend of strategic vision, hands-on execution, and collaborative partnership. You will ensure that every media investment is consumer-first, data-driven, performance-optimized, and aligned with our ambition to transform media from a cost center into a commercial growth driver.

🔹 Media Strategy & Leadership

• Shape media strategies that balance brand building and performance marketing
• Drive data-driven planning and measurable marketing outcomes
• Advise brand teams and agencies, challenging briefs and elevating creative ambition
• Lead omnichannel planning across paid, owned, and earned media—including digital, CRM, loyalty, and retail touchpoints
  
  

• Embed media into the commercial objectives of business units and regions
• Collaborate with Digital Tech, Retail Experience, CRM, and Analytics to build full-funnel strategies
• Partner with Finance, Procurement, and Agencies to ensure investment accountability and value delivery
• Align media and content with IMC and Creative teams for seamless integration
  
  

• Champion real-time measurement, incrementality testing, and attribution modeling
• Define clear KPIs for campaign effectiveness and efficiency
• Work with analytics teams to turn data into actionable insights and optimize media allocation dynamically
  
  

• Lead test-and-learn initiatives on emerging platforms, formats, and technologies (AI, retail media, loyalty integrations)
• Build strategic partnerships with media platforms and tech providers to unlock innovation and first-mover advantages
  
  

• Identify skill, process, and tool gaps; scale solutions across the organization
• Develop playbooks, best practices, and training programs for global and regional teams
• Ensure governance frameworks are followed while respecting local market nuances
• Promote agility, resilience, and ownership across teams
  
  

• Must have at least 7 years of experience in global media roles, preferably within multinational advertisers or leading media agencies.
• Proven track record of:
• Designing and leading media strategy across both brand and performance marketing.
• Managing and optimizing large-scale media investments across digital, offline, and CRM/loyalty ecosystems.
• Leading global or regional media agency relationships, driving innovation, accountability, and cost/value optimization.
• Building omnichannel media operations that integrate paid, owned, and earned media, with a full-funnel planning mindset.
• Deep experience in data-driven media, including attribution modelling, measurement frameworks, and real-time performance optimization.
• Strong working knowledge of martech/adtech stacks, with comfort working alongside analytics, e-commerce, and loyalty
• Experience operating in matrixed organizations with multicultural teams; able to work effectively across levels, regions, and business models.
• Willing to be assigned in Ortigas, Pasig City on a hybrid working set-up (2 days onsite per week).