Senior Marketing Operations Specialist

Group Company: 2X Philippines

Designation: Senior Marketing Operations Specialist

Office Location: Ortigas East Pasig (Office)

Position description: As a Senior Marketing Operations Specialist with 2X, you will be responsible for managing the execution of marketing activities across different B2B marketing platforms and processes to support marketing teams in delivering business goals.

Primary Responsibilities

• Possess strong capabilities to implement and optimize MarTech platforms, ensuring seamless integration and maximizing platform efficacy.
• Oversee the implementation, integration, and optimization of MarTech platforms to support marketing efforts and objectives.
• Identify opportunities to optimize marketing efficiency through technology, streamlining campaign processes and workflows to increase overall marketing effectiveness.
• Articulate problems clearly along with proposed solutions and expected impact, ensuring that all stakeholders understand both the issues and the proposed actions.
• Lead projects and specialist teams, coordinating with various stakeholders to ensure successful project execution and optimal use of marketing technologies.
• Perform operational strategizing and execution across a variety of marketing tools, systems, and processes such as website CMS, Marketing Automation, CRM databases, and Analytics & Reporting tools.
• Manage lead routing, automation, integration between various MarTech tools, along with platform implementations and data migrations.
• Establish and maintain scalable processes that ensure best practices in campaign and lead management.
• Troubleshoot issues related to processes and workflows.
• Contribute to process changes and documentation efforts on workflows and processes.
• Provide leadership and mentorship for Marketing Operations Specialists and Associates.
• Able to be pioneer usage of new technology tools/platforms and lead exploratory projects