Product Copywriter AI-Driven Optimization

Role OverviewWe are seeking a Product Copywriter with hands-on AI experience to own and scale product content creation across our catalog. This role will focus on writing and optimizing non-featured product listings while leveraging AI tools, keyword research platforms, and emerging agentic frameworks to ensure our content is structured, discoverable, and conversion-focused.

As we evolve our product data infrastructure including a potential transition from Rithum to a new platform this role will play a critical part in ensuring product copy is not only customer-facing but also machine-readable and optimized for AI agents and marketplace algorithms.

This position sits at the intersection of content, SEO, and automation, requiring both creative writing skills and technical fluency in AI-assisted workflows.

Key Responsibilities

• Write and optimize product copy for non-featured items across ecommerce channels (Amazon, Shopify, marketplaces)
• Conduct keyword research and integrate high-value search terms into listings using SEO and AI tools
• Leverage AI platforms (e.g., LLMs, content generation tools) to scale copy production while maintaining quality and brand voice
• Structure product content to be “agent-ready,” ensuring compatibility with AI-driven discovery and indexing systems
• Continuously refresh and update product listings to improve performance, incorporating emerging best practices (e.g., periodic copy updates aligned with marketplace algorithms)
• Collaborate with marketing, ecommerce, and data teams to align copy with campaign strategy and product positioning
• Support potential platform transitions by adapting copy formats, attributes, and taxonomy requirements
• Maintain consistency in tone, formatting, and metadata across large product catalogs
• Analyze performance data (CTR, conversion rates, keyword rankings) to iterate and improve content
  
  

• Ability to follow our internal Style Guide, as well as apply multiple external Brand Guidelines across various partners and licensors
• Flexibility to adapt to evolving marketplace trends and algorithm changes
• Strong organizational skills, with the ability to manage and prioritize a high volume of product listings efficiently
• Comfort working within a collaborative environment and the ability to apply feedback effectively
• High attention to detail, particularly regarding product detail accuracy, grammar, syntax, and overall copy quality
• 3+ years of product copywriting experience in ecommerce, preferably with Amazon or multi-marketplace exposure
• Proven experience using AI tools (e.g., ChatGPT, Jasper, or similar) to generate, refine, and scale content
• Strong understanding of keyword research and SEO principles for product listings
• Experience optimizing Amazon listings, including titles, bullets, descriptions, and backend keywords
• Ability to balance automation with human editorial judgment to maintain quality and brand voice
• Familiarity with structured product data and the importance of clean, consistent inputs for downstream systems
• Experience working with product information management systems, listing tools, or flat file uploads
  
  

• Experience with Rithum or similar ecommerce syndication/PIM platforms
• Exposure to “agentic” or AI-readable content structuring (e.g., semantic tagging, schema awareness, or knowledge graph inputs)
• Familiarity with Amazon’s A10 algorithm and listing optimization strategies tied to ranking performance
• Experience implementing or testing content refresh cycles (e.g., updating listings every 3–6 months) and measuring impact
• Knowledge of bulk content generation workflows and prompt engineering best practices
• Basic data analysis skills (Excel, Google Sheets, or BI tools) to evaluate listing performance
• Experience working with large catalogs (thousands of SKUs) and scaling content operations
• Understanding of marketplace compliance requirements and content guidelines
  
  

• High-quality, optimized product listings produced at scale with AI support
• Improved organic visibility and conversion rates across marketplaces
• Clean, structured product data that supports both human shoppers and AI-driven discovery
• A repeatable system for refreshing and optimizing product content over time