PART-TIME DIGITAL MARKETING SPECIALIST

About The Company

An established Australia-based hospitality group is expanding its digital presence across multiple restaurant and café concepts. With a strong focus on brand identity, customer experience, and digital growth, the team is seeking to elevate online marketing efforts across its growing portfolio.

Role Overview

A highly proactive and results-driven Social Media & Meta Ads Manager is needed to lead both paid and organic social media initiatives for 23 brands within the group. This role will manage full-funnel Meta Ads campaigns, oversee social content calendars, and own the digital marketing function end-to-end.

Ideal for someone who excels in fast-paced environments, understands ecommerce and conversion funnels, and thrives working independently.

Key Responsibilities

Meta Ads Management (Primary Focus)

• Plan, launch, and optimize Meta Ads campaigns focused on sales, conversions, and ROAS.
• Conduct audience research, split testing, and ongoing performance analysis.
• Build and manage full-funnel strategies (awareness retargeting conversion).
• Deliver regular performance reports with actionable insights.
• Collaborate on landing page enhancements to improve conversion rates.
  
  
  

• Plan, create, and publish content for Instagram and Facebook.
• Develop monthly content calendars aligned with brand tone and objectives.
• Write engaging captions and curate visuals optimized for performance.
• Monitor and respond to comments, supporting community engagement.
  
  
  

• Create simple graphics, visuals, and social assets using Canva or Figma.
• Coordinate with video editors or videographers for content and ad creatives.
• Provide creative direction to ensure alignment with brand identity.
• Recommend new content formats, trends, and campaign opportunities.
  
  
  

• Own the digital marketing strategy for assigned brands.
• Proactively propose new ideas, strategies, and improvements.
• Identify performance gaps and opportunities across paid and organic efforts.
• Stay informed on Meta Ads policies, trends, tools, and platform best practices.
  
  
  

• Proven experience managing Meta Ads in ecommerce, F&B, retail, or similar industries.
• Strong understanding of conversion funnels and ROAS-focused campaign strategies.
• Experience planning and managing organic social media content.
• Ability to create basic graphics in Canva or Figma.
• Highly proactive, independent, and able to work with minimal direction.
• Strong analytical ability and data-driven decision-making.
• Solid communication skills.
  
  
  

• Experience with landing page optimization.
• Basic SEO knowledge.
• Experience collaborating with creative or production teams.
• Experience managing multiple brands simultaneously.
• Background in hospitality or ecommerce marketing.
  
  
  

• Takes ownership and works proactively.
• Understands the synergy between paid and organic strategies.
• Can manage multiple brands without losing momentum.
• Brings fresh ideas and strategic recommendations.
• Works autonomously and consistently delivers results.