MARKETING SUPPORT COORDINATOR PART-TIME

Position Overview:

The Marketing & Operations Assistant supports the commercial real estate team by

combining marketing, research, and operational support. This role works closely under the guidance of the leadership team and the marketing lead to execute marketing campaigns, manage digital assets, generate leads, and produce market trend insights. The Assistant ensures that all work prioritizes the needs of leadership, while also collaborating with the marketing lead for implementation and refinement. All tasks are executed with alignment to the teams strategy and receive ongoing feedback and direction.

Collaboration & Oversight

• Work directly with the team lead to understand priorities, property details, and marketing strategy.
• Receive and implement feedback on all marketing, listing, and operational tasks.
• Coordinate closely on lead lists, outreach strategies, and trend reports before execution.
• Maintain clear communication on task progress, challenges, and deadlines.
  
  
  

• Study each property to understand key features, audience, and positioning.
• Pull targeted broker call lists for outreach based on property type, location, and potential tenants/buyers.
• Extract contacts from CoStar, CREXi, and other commercial real estate databases.
• Conduct research to support property marketing, market analysis, and outreach strategies.
• Track inbound inquiries, follow-ups, and referral sources (social, email, website, signage, etc.).
  
  
  

• Create or update property flyers and brochures (print and digital).
• Develop signage (concept, printing, and install coordination).
• Draft newsletters, posts, press releases, and other marketing collateral.
• Create social media content (images, stories, posts).
• Draft email campaign copy for property announcements, features, or portfolio spotlights.
• Prepare branded folders of all final assets for reuse.
• Revise and refresh older listings or project pages with new photos, signage, or updates.
  
  
  

• Upload or update property listings on the company website.
• Optimize listing page titles, meta descriptions, and URLs for search engines.
• Add internal links to related listings, market pages, or service areas.
• Compress, rename, and tag images for SEO, including property/location keywords.
• Add alt text and schema markup for property type and location.
• Update sitemap and submit to Google Search Console if new pages are added.
• Verify mobile responsiveness and load speed for property pages.
• Track page performance in Google Analytics and other listing platforms.
• Refresh older listings quarterly to improve SEO rankings.
• Add backlinks through listings on LoopNet, CoStar, CREXi, and partner sites.
  
  
  

• Plan and maintain social media content library and calendar.
• Schedule and publish posts on LinkedIn, Facebook, Instagram.
• Create and send email campaigns through CRM or marketing platform.
• Announce updates internally (team, brokerage, or leadership).
• Share property on relevant platforms, tagging tenants, brokers, or developers where relevant.
• Keep a running list of where each listing has been promoted.
• Track email metrics (open rates, clicks, unsubscribes) and social metrics (reach, saves, shares, engagement).
  
  
  

• Build trend reports using Buxton, CoStar, CREXi, and other platforms to analyze local CRE activity and competitive listings.
• Track property page views and inquiries (website analytics, CoStar metrics).
• Record signage calls or QR code scans (if applicable).
• Collect tour and feedback notes from brokers.
• Pull and summarize marketing metrics monthly/quarterly (all platforms).
• Monitor competitor activity and regional CRE trends.
• Identify best-performing platforms, outreach methods, and content types.
• Note trends in audience engagement or listing visibility.
  
  
  

• Calendar & Schedule Management: manage team calendars, schedule appointments, and coordinate meetings.
• Professional Communication: draft and send emails, handle calls on behalf of the team.
• Document Management: organize and maintain digital files, contracts, and other important documents.
• Task Management: track project deadlines and key tasks for team members.