Marketing Communications Analyst

Digital Content & Channel Management

• Demonstrate a deep understanding of digital ecosystems, including social media
• algorithms and email marketing best practices, to ensure content is optimized for engagement and reach.
• Manage the end-to-end execution of customer newsletters and triggers using emailer tools (e.g., Infobip and Salesforce Marketing Cloud), ensuring clean layout and segmentation.
• Develop high-quality copy for all digital platforms, maintaining a consistent brand voice that resonates with different customer personas.
  
  

Visual Storytelling & Sales Support

• Leverage advanced skills in PowerPoint, Keynote, or Canva to create high-impact
• presentations and decks for the sales team and internal stakeholders.
• Prepare and update diverse communication materials, including digital brochures, one- pagers, and traditional print assets, ensuring all information is accurate and visually aligned with the brand.
  
  

Strategic Coordination & PR Liaison

• Prepare and package content for both traditional and digital media, ensuring a
• cohesive message across press releases, blog posts, and offline advertisements.
• Act as the primary point of contact for the media team, facilitating the flow of informationfor PR releases and ensuring external messaging reflects the current CX strategy.
• Execute and monitor the communication calendar to ensure timely delivery of all tacticalcampaigns and segment-specific updates.
  
  

CX Operations & Issue Support

• Oversee the development of scripts, manuals, and talking points to provide the frontline team with the tools needed for a seamless customer experience.
• Support the team in drafting reactive messaging and FAQ ; documents during service disruptions or brand-sensitive events.
  
  

Qualification Requirements

• Bachelors degree in marketing, communications or any related course
• At least 2-4 years of work experience in marketing and/or communications
• With a track record of successful marketing programs and campaigns.
• With strong written and verbal communication skills
• With analytical skills and proficiency in digital channel management, market research and data analysis.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Graphic design skills and familiarity with design
• Must have strong interpersonal skills
• Good presentation skills
  
  

Minimum Qualifications

The CX Communications Analyst drives the delivery of clear, consistent, and engaging messaging across all customer touchpoints. This role is responsible for creating and executing multi-channel content, managing the integrated communication calendar, and equipping internal teams with the materials needed to ensure a seamless customer experience.

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