Marketing Associate - Paid Ads And Funnel Optimization

Marketing Associate (Paid Ads & Funnel Optimization)

Job Summary

We are looking for a results-driven Marketing Associate with strong expertise in paid advertising and marketing funnels to help generate a high volume of qualified leads. This role will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels, including paid ads, email newsletters, and other demand-generation activities.

The ideal candidate is data-driven, creative, and focused on continuous optimization to maximize lead quality and conversion rates.

Key Responsibilities

Paid Advertising & Lead Generation

• Plan, launch, manage, and optimize paid ad campaigns across platforms such as Meta (Facebook/Instagram), Google Ads, LinkedIn, and other relevant channels
• Continuously test and optimize ad creatives, copy, targeting, and budgets to improve CPL (cost per lead) and lead quality
• Monitor campaign performance and provide regular reports with insights and recommendations
  
  
  

• Build, manage, and optimize end-to-end marketing funnels (ads landing pages lead capture nurturing)
• Improve landing pages and conversion rates
• Implement A/B testing strategies for ads, landing pages, and email campaigns
• Track funnel performance and identify drop-off points and opportunities for improvement
  
  
  

• Create and manage email newsletters and automated email sequences to nurture leads
• Segment audiences and personalize messaging to improve open rates, click-through rates, and conversions
• Maintain email list hygiene and ensure compliance with email marketing best practices
  
  
  

• Track and analyze performance metrics using tools such as Google Analytics, ad platform dashboards, and CRM systems
• Prepare regular performance reports focused on lead volume, lead quality, and ROI
• Use data insights to guide marketing decisions and strategy improvements
  
  
  

• Bachelors degree in Marketing, Business, Communications, or a related field (or equivalent experience)
• Proven experience running paid ads and lead generation campaigns
• Strong understanding of marketing funnels, conversion optimization, and lead nurturing
• Hands-on experience with email marketing tools
• Experience with analytics and reporting tools
• Ability to interpret data and translate insights into action
• Strong copywriting and communication skills
• Highly organized, detail-oriented, and results-focused
  
  
  

• Experience with CRM systems and marketing automation platforms
• Familiarity with B2B or high-ticket lead generation (if applicable)
• Basic understanding of SEO and content marketing
  
  
  

• A marketer who is obsessed with generating qualified leads
• Someone who thrives on testing, optimizing, and improving performance
• A proactive self-starter who can manage campaigns from strategy to execution