Market Development Representative - WFH

Our brand, Lennor Metier Consulting, a DOLE-licensed headhunting and recruitment agency in the Philippines is looking for a a Market Development Representative based in the Philippines.

Salary: Up to ₱100,000

Work Setup: Fully WFH

Shift Schedule: Night Shift

Location: Philippines

The Role

The Market Development Representative (MDR) is a proactive, outreach-driven role responsible for generating qualified opportunities for the clients Regional Vice Presidents. This position blends traditional Sales Development (SDR) outreach with Market Development (MDR) research and segmentation, ensuring the client engages the right institutions with the right messages at the right time.

Ideal candidates thrive in high-activity, quota-driven environments and bring a strong ability to connect, communicate, research, and qualify leads in a way that aligns with Via’s mission and values.

Your Responsibilities

• Outbound Prospecting & Lead Generation
• Contact potential clients through phone calls, emails, LinkedIn messages, and events to qualify leads
• Maintain a high daily/weekly activity volume consistent with MDR/SDR performance expectations
• Personalize messaging based on research into institutional needs, roles, and global mobility goals
• Proactively generate new opportunities within the client target audiences
  
  

• Research and map institutional structures, stakeholders, and decision-making pathways
• Analyze program models, enrollment trends, and institutional needs to prioritize outreach
• Track market signals to support territory strategies for Regional Vice Presidents
  
  

• Conduct initial qualification conversations with prospects
• Identify buyer needs and assess alignment to the clients solutions
• Schedule high-quality discovery meetings for RVPs with clear, complete handoffs
• Maintain consistent and accurate data in HubSpot CRM
  
  

• Stay up-to-date on the clients product releases, campaigns, events, and competitive insights
• Collaborate with Marketing to test messaging, refine sequences, and strengthen outreach impact
• Participate in coaching, team meetings, and relevant industry events
• Support a values-driven team culture of learning, growth, and mission alignment
  
  

• 3–5 years of full-time experience in sales, sales development, or admissions, ideally in a:
  
  

• Demonstrated track record meeting or exceeding activity and/or revenue KPIs
• Experience generating and qualifying leads through multi-channel outreach
• Strong writing, verbal communication, and listening skills
• Experience using CRM software (HubSpot preferred)
• Organized, self-motivated, and able to work effectively in a remote environment
  
  

• Inclusive Culture: We value diversity and welcome applicants from all walks of life.
• Competitive Compensation: Offers a competitive base salary, remote work flexibility, paid time off, and opportunities for professional growth
• Values-Driven Environment: We believe in adding ideas to ideas, taking initiative, giving good vibes, standing with others, and embracing adventure.
  
  

• We kindly request your patience as we receive a significant number of applications. Rest assured that our team will update your applications status soon. In the meantime, we encourage you to follow our LinkedIn page to stay informed about future opportunities and company updates.