Engagement Executive Social Media

The Social Media Executive is responsible for setting the standards for core engagement team services and spearheading projects to evaluate and, where necessary, improve processes or protocols to ensure work quality at all times.

The role stays up-to-date with the latest industry trends, technologies, and best practices and is able to identify new opportunities and strategies for improving overall performance as well as growth.

DUTIES AND RESPONSIBILITIES:

1.) SOCIAL MEDIA EXPERTISE

• Be updated with industry and social media trends in order to be proactive in actualizing business opportunities (service upsell, page growth) and cascade this to your respective team
• Trend Reports
• Social Media Best Practices Tracker
• Social Media Updates Tracker

2.) COMMUNITY MANAGEMENT

• Support in implementing social media and communication campaigns to align with marketing strategies
• Respond to comments and customer queries in a timely manner
• Monitor and report on feedback and online reviews
• Organize and participate in online events such as webinars and live sessions to build the community and boost brand awareness
• Facebook, Instagram, Twitter, and Tiktok Live
• Webinars
• Coordinate with Strategy, Analytics, and Media teams to ensure brand consistency

3.) CONTENT MANAGEMENT

• Publish content across major social media platforms based on the quantity agreed upon by the client and NuWorks with 100% accuracy.
• Knowledge of the technicalities of content publishing across social media platforms (Facebook, Twitter, Instagram, Tiktok, YouTube, Sizmek, Spotify, etc.)
• Stay up-to-date with social media developments and generate new ideas to act as consultants to other departments on how to use social media platforms strategically.
• Create ad-hoc content calendar based on trends, events, and the client’s industry

4.) INSIGHTS

• Leverage existing content on various social media channels to help the client communicate to target audiences.
• Audit and analyze channel performance and translate sentiments into actionable recommendations for other departments to use strategically.
• Post-Campaign Report
• Sentiment Analysis
• Social Listening Report
• Channel Performance Assessment Report

5.) PROJECT MANAGEMENT

• Implement and optimize personalized, targeted marketing campaigns on major social media platforms
• Identify, plan and implement key projects to improve quality and increase productivity resulting in significant process improvement and client satisfaction.

6.) CLIENT INTERFACE

• Establish excellent working relations with senior-level Clients in order to sustain and grow the accounts assigned to the Business Unit.
• Ability to present data and insights to senior-level clients as a social media expert while actively connecting with the audience

7.) TRAINING

• Complete L&D sessions required by the line manager.
• Join at least (2) B&L sessions and other seminars from #NWAcademy

8.) INTERPERSONAL

• Establish and build rapport with BU and Engagement Team
• Build connections with the rest of NW through participating in different employee engagement and L&D activities.

We Are Looking For Someone Who:

• Has Social Media Marketing Skills
• Has Community Management Skills
• Has Social Listening Skills
• Has Sentiment Reporting Skills
• Has Knowledge on major social media platforms
• Has Facebook, Instagram, Twitter, Youtube, and Tiktok proficiency
• Has Oral / Written communication and presentation
• Has Interpersonal Skills
• Has Analytical Skills
• Has Time management skills
• Is a Team Player
• Has Self-motivation / Ability to Work Independently
• Has the Ability to keep pace with social media updates and the demands of the modern business landscape
• Is Excellent project management and time management skills with the ability to prioritize and meet deadlines.
• Has Effective negotiation skills and resource management.
• Has Planning and organizational skills, including the ability to manage multiple projects and tasks simultaneously.
• Has Excellent communication skills with experience in presenting thoughts, ideas, and data
• Has Proficiency in MS Office (Excel, Word, PowerPoint) and Google Suite (Sheets, Docs, Slides)
• Demonstrates emotional intelligence with the ability to empathize, listen actively, and build strong relationships and be customer centric.
• Demonstrates ability to work and communicate effectively in teams, collaborate with colleagues, and build consensus to become better together.
• Is Able to Lead The Change and adapt to changing business needs, shifting priorities, and new technologies. Innovation Oriented and uses creative problem-solving skills to identify new opportunities and enhance business outcomes.
• Has a commitment to integrity, ethical standards, and a strong sense of personal and professional values.
• Has an Entrepreneurial Spirit to drive results, take calculated risks, and seek out new ideas.
• Has a reputation for trust and reliability with a strong track record of delivering results.

Required Qualifications

• 4-year college degree in Communication, Marketing, Advertising, and any other related field
• Proven track record of at least 1 year work experience in Social Media (Community Management, Social Listening, and Sentiment Reporting)
• Experience in a client interfacing role and comfortable presenting to different audiences, tailoring messages accordingly
• Experience and ability to tell the story using data, research and insights research (preferred – Junior)
• Attention to detail and ability to multitask