Delivery And Loyalty Marketing Senior Manager

Title: Delivery and Loyalty Marketing Senior Manager

Jollibee Groups Delivery & Loyalty Marketing Senior Manager is responsible for the following:

Loyalty Programs

• Has worked on or managed customer loyalty initiatives such as rewards systems, point-based programs, or membership tiers.
• Understands how to drive customer retention and engagement through personalized offers, incentives, and data-driven strategies.
• Nice to have: Background in CRM systems for managing customer data and campaign performance.
  
  

• Familiar with food or product delivery platforms, logistics coordination, and service-level management.
• Experience in optimizing delivery processes, managing third-party delivery partners, or integrating delivery systems into company platforms.
  
  

• Has contributed to the development, enhancement, or management of a company’s mobile app and website.
• Understands user experience (UX), customer journey mapping, and digital touchpoints that drive engagement and conversion.
  
  

• Experience working with third-party platforms such as GrabFood, Foodpanda, Lazada, Shopee, etc.
• Skilled in managing listings, promotions, and performance metrics on these platforms, and aligning aggregator strategies with company goals.
  
  

• Post-graduate degree is an advantage.
• Must have at least 8-10 years of experience in digital marketing, customer engagement, or related fields.
• Must have an experience in developing and launching an advertising or integrated marketing campaign, e-commerce and new toy concept launches.
• Must be willing to be assigned in Ortigas, Pasig City on a hybrid working set-up (2 days onsite per week)
  
  

• Strong background in Loyalty Program Management and CRM.
• Exposure to SOK, aggregators, and digital touchpoints.
• Experience working in-house (corporate setting) is preferred.
• Proven leadership experience in cross-functional or strategic roles