Consumer Marketing Head

Location: Pasig City

Work Setup: On-site | Monday to Friday

Job Summary

We are seeking a strategic and results-oriented Consumer Marketing Head to lead the consumer marketing function for a leading telecommunications company. This role is responsible for developing and executing marketing strategies that drive customer acquisition, retention, product adoption, and revenue growth across consumer products and services.

The ideal candidate has a strong background in the telecommunications industry and extensive experience leading consumer marketing, product marketing, brand campaigns, customer lifecycle initiatives, and go-to-market strategies.

Key Responsibilities

• Develop and implement comprehensive consumer marketing strategies aligned with business objectives and growth targets.
• Lead end-to-end planning and execution of integrated marketing campaigns across digital, retail, media, and partner channels.
• Drive customer acquisition, retention, and loyalty initiatives through data-driven marketing programs.
• Develop product positioning, value propositions, pricing support, and go-to-market strategies for consumer offerings.
• Analyze market trends, customer insights, and competitor activities to identify growth opportunities and improve market positioning.
• Partner with Sales, Product, Commercial, Digital, and Customer Experience teams to ensure successful product launches and campaign execution.
• Monitor campaign performance, customer metrics, and marketing ROI, providing recommendations for continuous optimization.
• Manage the consumer marketing budget and ensure effective utilization of marketing investments.
• Build, lead, and mentor a high-performing marketing team while promoting collaboration and innovation.
• Present marketing performance, business insights, and strategic recommendations to senior leadership.
  
  
  

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field. MBA is an advantage.
• Minimum of 10 years of marketing experience, with at least 5 years in a leadership or managerial capacity.
• Must have experience in the Telecommunications industry.
• Strong expertise in consumer marketing, product marketing, brand management, customer acquisition, and lifecycle marketing.
• Proven track record of leading successful integrated marketing campaigns and product launches.
• Strong analytical skills with experience using market insights and customer data to drive business decisions.
• Excellent leadership, stakeholder management, communication, and presentation skills.
• Ability to thrive in a fast-paced, highly competitive environment.