Channels Marketing Assistant Manager

Title: Channels Marketing Assistant Manager

JFC’s Channels Marketing Assistant Manager is responsible for the following:

• Managing e-commerce performance through SEO, ASO, SEM, and conversion campaigns across social media platforms
• Leading the execution of delivery comms plans, marketing campaigns, promos, menu launches and menu updates across different delivery access points (aggregators, delivery website, delivery app).
• Liaising with aggregator partners, vendors and cross-functional partners to successfully launch and complete marketing projects.
• Monitors, analyzes and reports delivery business performance, and identifies key next steps to drive business growth.
  
  

• Manages SEO, ASO, SEM, social media conversion campaigns, and CRM efforts
  
  

• Lead the management of aggregator partnerships and assists in the management of the Mang Inasal website and app. He/she must ensure that the menu and prices are up to date, and the promotions (ads and promos) are executed with good quality, on-time and in-full.
• Monitor and report performance periodically and give recommendations to further improve performance.
• He/she will be the main point of contact for aggregator management and handling concerns.
  
  

• Creates communication plans for aggregator platforms.
• Leads or assists in developing delivery marketing campaigns that help drive total delivery growth.
• Works with creative agencies for the development of all delivery marketing communication materials used on social media and in aggregators.
• Monitors the performance of creative materials across ad mediums, then explores and recommends creative or ad medium improvement.
  
  

• Designs and launches high-performing promos across the different delivery access points.
• Monitors promo performance and recommends pivots or improvements.
  
  

• Must be a graduate of Marketing, Business Management, Business Administration, or any related field.
• At least 3 years of experience in e-commerce marketing/managing marketing for aggregators or online shopping platform.
• Has experience in SEO, SEM, ASO, CRM, Meta, Google and Tiktok conversion campaigns
• Willing to be assigned in Ortigas, Pasig (hybrid working set-up)