Associate Brand Manager - TikTok Shop

Essor, where brands take flight. We find digital challenger brands and supercharge them into iconic global legends that consumers love. As a next-generation consumer products platform, we leverage technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations.

Essor’s brand portfolio today includes a broad range of rapidly growing health & wellness and lifestyle brands like Boka, ZitSticka, Puracy, OTOTO Design, FreshCap, Iron Flask, Fullstar, NumNum, Key Nutrients, and Viking Revolution that are sold on Amazon, Direct to Consumer channels, and through national retailers like Target, CVS, and Walmart.

What Youll Do

TikTok Shop Product & Performance Management

• Upload and manage products on TikTok Shop using third-party tools (e.g., ChannelAdvisor, Shopedance, SilkCommerce) and directly via the TikTok Seller Center
• Analyze product-level performance, identifying trends and drivers across revenue, margin, TACoS, ACoS, conversion rate, and content performance
• Develop and implement data-driven action plans to improve product performance and ranking
• Conduct daily monitoring of key products and niches to ensure competitiveness in pricing, promotions, and content cadence
• Ensure all updates in TikTok Seller Center are reflected accurately and in a timely manner on TikTok Shop
  
  

• Own and scale the TikTok Shop Affiliate program as a core revenue channel
• Proactively source, recruit, and onboard affiliates using tools such as Euka Bot, TikTok Affiliate Marketplace, and direct outreach
• Define and optimize affiliate incentive structures (commission rates, bonuses, seeding, exclusive campaigns) to drive adoption and performance
• Build and maintain strong relationships with top-performing affiliates, creators, and agencies
• Develop and nurture an affiliate community, including communication cadence, performance feedback, and campaign alignment
• Collaborate with brand and creative teams to provide affiliates with clear product positioning, content guidelines, and launch priorities
• Monitor affiliate performance and continuously refine strategy to maximize ROI and incremental growth
  
  

• Manage Fulfilled by TikTok (FBT) stock levels to ensure consistent product availability
• Partner with Forecast and Operations teams to coordinate demand planning and replenishment
• Monitor sell-through rates and prevent stockouts or overstock situations, especially during campaigns and peak periods
• Align affiliate and promotional activity with inventory readiness to avoid supply constraints
  
  

• Partner with Brand Managers to develop brand-level and product-level strategies that require cross-functional execution
• Work closely with external creative teams to support content refreshes, SEO optimization, pricing strategies, CX excellence, and CRM initiatives
• Produce and maintain daily and weekly performance reports, highlighting insights, risks, and recommended actions
• Coordinate closely with internal stakeholders to ensure timely execution of initiatives and continuous performance improvement
  
  

• With strong analytical skills, and the ability to compile, analyze and leverage performance data to both identify new opportunities and optimize current campaigns
• You have strong collaboration skills and good business sense
• Experience in managing Tiktok affiliates and Tiktok Ads is a plus.
• Tiktok Shop US and Amazon experience preferred
• Must have advanced Excel & Google Sheets proficiency
• Excellent communication skills, both written and verbal
  
  

• Are owners.
• Are continually raising the bar.
• Are sincerely open-minded, and are willing to examine their strongest convictions with humility.
• Nurture and embrace differing perspectives to make better decisions.
  
  

• A supportive, diverse and global team with a growth mindset.
• A scaling company with great industry professionals.
• A flexible (hybrid) working environment.
• Great opportunities to get involved with exciting projects.