Associate Brand Manager - D2C

Essor, where brands take flight. We find digital challenger brands and supercharge them into iconic global legends that consumers love. As a next-generation consumer products platform, we leverage technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations.

Essor’s brand portfolio today includes a broad range of rapidly growing health & wellness and lifestyle brands like Boka, ZitSticka, Puracy, OTOTO Design, FreshCap, Iron Flask, Fullstar, NumNum, Key Nutrients, and Viking Revolution that are sold on Amazon, Direct to Consumer channels, and through national retailers like Target, CVS, and Walmart.

About The Role

The DTC Associate Brand Manager (ABM) is a core member of the Brand Management team, responsible for running the business on brand-owned DTC platforms (brand.com). Similar to an Amazon ABM, this role owns day-to-day channel operations while supporting profitable growth through data-driven execution and strategic collaboration.

The DTC ABM partners closely with a Brand Manager and cross-functional teams to ensure strong commercial performance, operational excellence, and scalable growth on DTC channels. While the scope is platform-specific, the role is fundamentally a commercially driven ABM position with direct impact on revenue, margin, and long-term brand performance.

What Youll Do

• P&L Management & Data Analysis
• Support channel-level P&L management for DTC by analyzing key performance metrics such as revenue, margin, conversion rate, AOV, and customer acquisition performance. Investigate trends and variances to identify opportunities and risks.
• Produce and maintain daily and weekly performance reports with clear insights and recommended actions.
  
  

• Operational Management (DTC)
• Manage day-to-day operations across Shopify-based DTC stores.
• Maintaining product catalogs, pricing, promotions, images, and content accuracy.
• Ensuring websites are live and updated with current campaigns, launches, and temporary promotions.
• Coordinating with Supply Chain and relevant stakeholders to support demand forecasting and proactively flag potential out-of-stock risks.
• Managing Shopify app ecosystem, including contracts, budgets, and ongoing performance.
• Monitoring competitive landscape and benchmarking pricing, promotions, UI/UX, and campaign mechanics.
• Strategic Execution
• Execute data-driven action plans to improve DTC performance and support brand objectives.
• Collaborate with Creative, Brand, and Growth teams on initiatives such as site optimization, SEO enhancements, pricing strategies, CRM improvements, and customer experience optimization.
  
  

• Team Collaboration & Launch Support
• Act as a key support partner to the Brand Manager by providing insights, analysis, and execution support for DTC strategies.
• Support product launches by coordinating site readiness, content updates, promotions, and post-launch performance analysis.
• Depending on experience level, increased autonomy may be granted in managing channel initiatives and decision-making.
  

• 1–2 years of experience in e-commerce or digital commerce roles, with hands-on exposure to DTC (Shopify) platforms strongly preferred.
• Strong analytical skills with the ability to interpret performance data and translate insights into action.
• Working knowledge of P&L management, demand forecasting, and DTC performance metrics.
• Experience managing Shopify-based websites and related tools.
• Advanced proficiency in Excel and Google Sheets for reporting and analysis.
• Strong business acumen and commercial mindset.
• Ability to work autonomously within a defined scope.
• Entrepreneurial and growth-oriented approach to problem-solving.
• Strong collaboration and communication skills across cross-functional teams.
  
  

• Are owners.
• Are continually raising the bar.
• Are sincerely open-minded, and are willing to examine their strongest convictions with humility.
• Nurture and embrace differing perspectives to make better decisions.
  
  

• A supportive, diverse and global team with a growth mindset.
• A scaling company with great industry professionals.
• A flexible (hybrid) working environment.
• Great opportunities to get involved with exciting projects.