A Content Specialist Merchandiser

Primary Responsibilities & Duties

• Group products into variations/bundles across Amazon, Walmart, Target, and Shopify.
• Conduct A/B testing on Amazon (titles, main images, and other key elements) to improve CTR and conversion.
• Oversee and maintain A+ content on Amazon (manage creative input and ensure content elevates listings).
• Audit product listings regularly to ensure accuracy, compliance, and optimization for search visibility.
• Adjust categories and browse nodes on Amazon to improve traffic and product discoverability.
• Manage Amazon and Target promotions, ensuring discounts and deals are set up correctly and aligned with marketing campaigns.
• Monitor new product launches, collaborating with the marketing team to ensure smooth rollout and visibility.
• Manage Shopify search synonyms to improve search accuracy and flag opportunities to admin team for better visibility.
• Assist in website merchandising, including banner management and product placement, as time allows.
• Report on merchandising KPIs (conversion rates, CTR, promotional lift, search visibility, etc.) and recommend improvements.
  
  

• 3+ years of experience with Amazon product listing optimization and marketplace merchandising.
• Strong understanding of Amazon Seller Central and marketplace tools.
• Proven success in improving product visibility and conversion through listing optimization and testing.
• Eye for detail with the ability to spot inconsistencies, errors, or opportunities for improvement.
• Solid understanding of e-commerce merchandising principles and how they affect customer behavior.
• Strong organizational and project management skills, able to manage multiple listings, promotions, and campaigns simultaneously.
• Excellent communication and collaboration skills across marketing, design, and operations teams.
  
  

• Experience with Shopify merchandising tools, including search optimization and on-site promotions.
• Familiarity with Target Plus, Walmart Seller Center, and multi-channel optimization.
• Hands-on experience with Amazon A+ content creation or liaising with creative teams/agencies.
• Understanding of Amazon Brand Registry and brand store optimization.
• Experience with reporting and analytics tools (Helium 10, Jungle Scout, ChannelAdvisor, or similar).
• Background in consumer products, toys, or collectibles merchandising.
• Experience with site merchandising (banners, homepage updates, seasonal refreshes).