Search And AI Analyst I

Overview

The Search & AI Visibility Fulfillment Analyst I is responsible for auditing and implementing website optimizations across Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) for various-range portfolios. This role focuses on end-to-end technical audits, on-page and structural fixes, and AI-readiness improvements, while building foundational strategic and cross-functional capabilities. The Analyst I works closely with the US Fulfillment QA Specialists, Team Leads, Manager and internal fulfillment teams to implement effective search and AI-visibility strategies, analyze performance across traditional and generative search surfaces, and recommend optimizations that support client objectives. This role serves as a developmental analyst position, preparing the individual to take on higher-complexity, higher-value accounts over time.

Responsibilities

• Execute technical SEO audits for various range accounts, identifying crawlability, indexing, site structure, and on-page issues, and implementing established fixes.
• Conduct AEO/GEO audits assessing AI-readability, content structure, schema markup, and entity clarity, using established checklists and audit frameworks.
• Implement AI-search protocols on assigned websites under guidance from senior team members.
• Monitor AI citation and brand visibility across generative search platforms (e.g., ChatGPT, Perplexity, Google AI Overviews) using established tracking tools, and flag notable changes.
• Optimize on-page content, headings, and Q&A-style structures to improve extractability and citation likelihood by AI answer engines, working from provided content briefs.
• Prepare clear and accurate audit and performance reports, summarizing findings, fixes implemented, and recommended next steps for internal review.
• Participate in US Fulfillment QA Specialists, Demand Drivers discussions, including audit walkthroughs and performance discussions, with guidance from senior analysts and team leads as needed.
• Manage routine Salesforce tasks related to assigned accounts, including audit requests, website update requests, and basic account changes.
• Support cross-channel alignment by ensuring SEO, AEO, and GEO work is executed cohesively with content and brand teams for assigned or shared-volume accounts.
• Stay current on evolving search algorithms, LLM behavior, and AI search protocols, applying learnings to improve audit accuracy and implementation quality. 

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Computer Science, Analytics, or a related field.
• Certifications in SEO, Google Analytics, or Digital Marketing are preferred; willingness to pursue AEO/GEO-specific certifications as they emerge is expected.
• 1–2 years of hands-on experience in SEO, technical website audits, or digital marketing, preferably in a multi-account or agency-style environment.
• Demonstrated ability to execute website audits and implement optimization fixes with guidance and established frameworks.
• Working knowledge of Google Search Console, Google Analytics, and at least one SEO audit tool (e.g., SEMrush, Ahrefs, Screaming Frog).
• Basic familiarity with schema markup, structured data, and how generative AI platforms surface and cite web content.
• Strong written and verbal communication skills, with the ability to explain audit findings and recommendations clearly.
• Effective time-management and organizational skills to handle multiple accounts and priorities.
• Willingness to report to the office at least two times per week and work on a night-shift schedule.

KNOWLEDGE/SKILLS/ABILITIES

Required:

• Solid understanding of SEO fundamentals, including keyword research, on-page optimization, and basic technical concepts.
• Working knowledge of AEO and GEO principles, including how AI answer engines and generative platforms retrieve, structure, and cite content.
• Familiarity with schema markup, structured data, and AI-crawling protocols (e.g., llms.txt), with the ability to implement using defined guidelines.
• Proficiency in analytics and audit tools such as Google Analytics, Google Search Console, and at least one SEO/AI-visibility platform at a foundational level.
• Ability to analyze audit and performance data and identify basic issues and optimization opportunities.
• Strong attention to detail and execution discipline when implementing technical fixes and content updates.
• Clear written and verbal communication skills for internal collaboration and client updates.
• Ability to follow established processes while developing independent judgment over time.
• Adaptability to rapidly evolving search algorithms, AI platforms, and tools. 
• Strong problem-solving mindset, with the ability to escalate issues appropriately.
• Ability to work independently on assigned tasks while collaborating effectively with cross-functional teams.

Physical Demands and Working Conditions

While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; climb stairs; talk or hear. The employee must have the ability to operate a personal computer and express or exchange ideas by means of the spoken word. May be required to sit and/or stand for long periods of time. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. May be required to lift or move 10+ pounds.