CRM Developer SalesForce SAP CX HubSpot

The CRM Developer (SalesForce/SAP/CX/HubSpot) is responsible for overseeing, managing, and optimizing the Franchisee Application Management System that supports the end-to-end franchisee lifecycle process in a Quick Service Restaurant (QSR) environment. This role ensures the system effectively supports franchise recruitment, onboarding, compliance, performance tracking, and lifecycle management, while aligning with business and IT objectives.

Key Responsibilities

• Define and manage the product vision, strategy, and roadmaps for the PH Franchise Management Platform and new digital technologies, ensuring alignment with business goals and needs.
• Manage and enhance the Franchisee Management System (FMS). Provide technical expertise in reviewing and enhancing the system in line with business priorities. Maintain system data integrity and develop leadership dashboards and reports.
• Ensure the timely delivery of new features and products by managing cross-functional dependencies and mitigating potential risks. Coordinate with project managers to ensure product milestones are met and deliverables are completed, leading to successful product launches and adoption.
• Partner with senior executives, key collaborators, and cross-functional teams to gather requirements, prioritize initiatives, and ensure alignment. Communicate product roadmaps, progress, and achievements effectively to all relevant stakeholders.
• Build strong relationships with business stakeholders, ensuring clear and effective communication regarding product status, risks, and developments. Partner with Franchise Development, Operations, and Legal to define and standardize workflows.
• Liaise with IT, vendors, and cross-functional stakeholders for system enhancements, integrations, and ongoing support.
• Lead the end-to-end product lifecycle—from conceptualization and reference to best practices through development, testing, and launch. Define clear product requirements and user stories, collaborating with supplier teams to deliver high-quality solutions.
• Establish objectives and key metrics to measure product success. Analyze product performance, gather user feedback, and leverage data-driven insights to continuously improve and optimize the platform.

Job Qualifications

• Bachelor’s degree in Information Technology, Computer Science, Business, or a related field.
• At least 5 years of relevant experience in systems management, product management, business systems analysis, or similar roles.
• Strong Salesforce knowledge and hands-on experience, preferably in managing or enhancing customer-facing platforms.
• Background in QSR, retail, or multi-site/franchise environments is highly preferred. Candidates from other industries with comparable system complexity may also be considered.
• Must be willing to work in Ortigas, Pasig (Hybrid Work Setup).

Jollibee Foods Corporation is the hiring entity for this requisition.

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