Omnichannel Media Lead

Responsibilities:

• Develop an integrated retail media plan across key retailers
• Define the retail media investment framework balancing trade, shopper, and brand budgets
• Partner with brand teams to align retail media campaigns with national brand and digital plans.
• Lead omni-channel retail activation from in-store displays and sampling to digital shelf, search, and on-platform ads.
• Manage retail media networks (RMNs) both retailer-owned and third-party platforms.
• Ensure data-driven targeting and personalization using shopper and retailer insights.
• Collaborate with retailers marketing teams to co-create campaigns that maximize ROI and category share.
• Work with media and creative agencies to ensure brand consistency and campaign optimization.
• Define KPIs: ROAS, incremental sales lift, share of voice, and category performance.
• Lead post-campaign reviews with actionable insights and recommendations for improvement.
• Partner closely with Sales, Trade Marketing, and Digital teams to create seamless activation plans.
• Mentor junior team members and drive the organizations retail media capability building
  
  
  

• 8- 12 years of experience in shopper marketing, trade marketing, or media strategy within FMCG, retail, or eCommerce.
• Deep understanding of retail ecosystems (physical + digital) and Philippine retail landscape.
• Strong analytical skills with a track record of data-led decision-making.
• Excellent stakeholder management able to influence across marketing, sales, and retailer partners.
• Experience managing retail media budgets and agency/vendor relationships.