Marketing Supervisor - PH Cebu-based

Department

Marketing

Employee Type

Probationary

Step into the forefront of the aviation industry with Cebu Pacific, a trailblazer in creativity and innovation in the Philippines. Our Marketing and Customer Experience team integrates a diverse range of disciplines including Customer Experience, Brand and Technology Marketing, Digital Media, Partnerships and Ancillaries, Corporate Communications, and Customer Care. At Cebu Pacific, marketing goes beyond promoting the latest seat sales—it’s about creating connections, building loyalty, and delivering experiences that passengers carry with them long after the flight has landed. Bring your unique and bold ideas to the team and be a moment maker in the ever-evolving field of Marketing & Customer Experience as a Marketing Supervisor under our Philippines Marketing team to support Visayas-Mindanao region . Visit our careers site to learn more about how your moment matters at Cebu Pacific: CEB Careers Site

Primary Responsibilities:

• Develop and implement tactical and localized marketing initiatives in coordination with the Marketing Manager – Philippines, targeting route performance, passenger growth, and brand equity in VisMin.
• Execute national marketing strategies through tailored campaigns for the Visayas and Mindanao markets, in coordination with other divisions (Corporate Communications, Digital, Ancillaries, etc.) to ensure consistent and seamless execution.
• Supervise the Marketing Specialist and ensure all campaigns, events, and content meet Cebu Pacific’s branding and quality standards.
• Manage local agencies, media partners, and vendors to deliver timely, cost-efficient, and high-quality marketing executions.
• Oversee content creation and distribution across local digital, on-ground, and partner marketing channels.
• Monitor and analyze campaign performance, providing regular reports with insights and recommendations for improvement.
• Ensure brand consistency, legal compliance, data privacy, and budget efficiency across all regional marketing activities.
• Represent Cebu Pacific Marketing Team in VisMin-based marketing events, partnerships, sponsorships, and public relations efforts to strengthen market presence.
  
  

• Bachelors degree in marketing, business, advertising, or related field.
• Training in digital marketing, content management, analytics, and campaign management required.
• Certifications in Google Analytics, Meta Ads, or similar platforms are an advantage.
• Minimum of 3–5 years of experience in marketing, advertising, or communications, preferably in aviation, travel, or FMCG industries.
• Proven experience handling regional or multi-market campaigns, preferably within the VisMin market landscape.
• Knowledge in ATL, BTL, and digital marketing executions, including influencer and community-based campaigns.
• Familiarity with marketing analytics tools, audience segmentation, and CRM systems.
• Experience in agency and vendor management, with strong project coordination capabilities.
• Must have a valid work visa or legal authorization to work in the Philippines.
  
  

• We are the first Great Place to Work ® certified airline in Southeast Asia.
• We have been recognized as Best Employer Brand on LinkedIn for two consecutive years.
• Be part of a forward-thinking team that values innovation and continuous improvement.
• Play a key role in developing and nurturing the talents that drive our success.
• Enjoy unique employee perks such as free travel for you and your family. Expanded coverage to common law partners and same sex partners!
• Be assured of a comprehensive healthcare coverage upon hire