Digital Media Optimization Specialist

Department

Marketing

Employee Type

Probationary

Step into the forefront of the aviation industry with Cebu Pacific, a trailblazer in creativity and innovation in the Philippines. Our Marketing and Customer Experience team integrates a diverse range of disciplines including Customer Experience, Brand and Technology Marketing, Digital Media, Partnerships and Ancillaries, Corporate Communications, and Customer Care. At Cebu Pacific, marketing goes beyond promoting the latest seat sales—it’s about creating connections, building loyalty, and delivering experiences that passengers carry with them long after the flight has landed.

Bring your unique and bold ideas to the team and be a moment maker in the ever-evolving field of Marketing & Customer Experience as a Digital Media Optimization Specialist . Visit our careers site to learn more about how your moment matters at Cebu Pacific: CEB Careers Site

Primary Responsibilities:

Execute paid online marketing campaigns to assigned markets

• Execute, monitor and post-campaign reporting
• Assure that best practices are followed within markets
• Investigate issues, escalate issues to relevant groups
• Manage communication between Marketing Specialists, creative agencies, and/or digital media agencies
  
  

• Analyze data - statistical/financial, internal/external
• Consolidate various information into cohesive reports for use in management decision-making
• Present findings to the relevant group/s
  
  

• Market research on emerging platforms
• Market research on target audiences/countries
• Improvements in ways-of-working
  
  

• Graduate of a bachelors degree in marketing, integrated marketing communications, and the like
• Must have at least 1 year experience in digital media buying (agency experience preferred)
• Experience in implementing paid-ads in Google/ Meta/ Tiktok is preferred
• Has good attention to detail and time management skills
• Must have a good understanding of data and data structures
• Must be proficient in Microsoft Excel, Word, PowerPoint
• Must have a valid work visa or legal authorization to work in the Philippines
  
  

• We are the first Great Place to Work ® certified airline in Southeast Asia.
• We have been recognized as Best Employer Brand on LinkedIn for two consecutive years.
• Be part of a forward-thinking team that values innovation and continuous improvement.
• Play a key role in developing and nurturing the talents that drive our success.
• Accelerate your career with access to extensive learning programs and leadership development initiatives, all under Ceb U, our corporate university.
• Enjoy unique employee perks such as free travel for you and your family. Expanded coverage to common law partners and same sex partners!
• Be assured of a comprehensive healthcare coverage upon hire.