Retail Media Manager Hybrid

Job Title: Retail Media Manager

Work Setup: Hybrid (2 days onsite, 3 days WFH)

Location: Parañaque

Schedule: Morning Shift

Job Summary

The Head of Retail Media will build, lead, and scale a new Retail Media business unit – a revenue-generating vertical that enables suppliers and marketplace sellers to advertise directly to a large, engaged customer base through personalized, data-driven channels.

This role carries full P&L responsibility, driving both top-line revenue growth and profitability. The Retail Media Head will define the business model, lead commercial adoption, oversee campaign execution, and ensure robust measurement and attribution using advanced data tools.

As a business unit leader, this role will collaborate with suppliers, marketplace sellers, commercial, data, tech, and marketing teams to establish Retail Media as a core revenue and growth pillar.

Key Responsibilities

Business Unit Leadership & P&L Management

• Own full P&L responsibility for the Retail Media vertical.
• Define and deliver annual revenue and profitability targets.
• Develop scalable pricing models, commercial terms, and sales strategies.
• Report performance to senior management with actionable insights and forecasts.
  
  
  

• Define overall strategy, roadmap, and KPIs for the Retail Media business.
• Build the value proposition for suppliers and marketplace sellers.
• Align processes and mechanics around pricing and bidding across advertisers.
• Identify and implement new ad formats and targeting opportunities.
  
  
  

• Pitch and onboard suppliers and sellers into Retail Media solutions.
• Work closely with clients to design campaigns tailored to their goals.
• Serve as the main point of contact for Retail Media clients.
  
  
  

• Oversee execution of campaigns across channels (online banners, push notifications, SMS, email, etc.).
• Ensure campaigns are delivered on time, within budget, and targeted effectively.
• Collaborate with marketing and data teams to track performance and optimize ROI.
  
  
  

• Partner with technical teams to develop and maintain ad placement and targeting tools.
• Work with data teams to implement tracking and ensure accurate attribution reporting.
• Align with marketing to integrate Retail Media into broader customer engagement initiatives.
  
  
  

• Define metrics for success (ROAS, ROI, attributed sales, etc.).
• Regularly report performance to management and stakeholders.
• Continuously improve campaign strategies based on insights.
  
  
  

• College Graduate in Marketing, Business, Communications, or related field.
• Advanced studies in Digital Marketing, Media, or Data Analytics is a plus.
  
  
  

• 5–7+ years of experience in digital media, retail media, or performance marketing.
• Proven track record in campaign management, ad tech, or e-commerce advertising.
• Experience working cross-functionally with commercial, marketing, data, and tech teams.
• Strong background in client-facing roles, ideally managing large brands or advertisers.
  
  
  

• Strong analytical skills with experience in tools like Mixpanel, GA4, or equivalent.
• Excellent oral and written communication skills.
• Ability to translate technical concepts into clear business value.
• Strategic thinker with hands-on execution capability.
• Strong leadership and interpersonal skills to influence multiple stakeholders.