Retail Media Head

Job Responsibilities

Business Unit Leadership & P&L Ownership

• Own full P&L accountability for the Retail Media vertical, driving revenue growth and profitability
• Set and deliver annual financial targets aligned with company objectives
• Develop scalable pricing frameworks, commercial models, and sales strategies
• Provide senior leadership with performance reporting, forecasts, and strategic insights
  
  
  

• Define and execute the Retail Media strategy, roadmap, and performance KPIs
• Strengthen the value proposition for suppliers and marketplace sellers
• Standardize pricing, bidding structures, and campaign mechanics
• Identify and launch new advertising formats, targeting capabilities, and monetization opportunities
  
  
  

• Lead acquisition and onboarding of 1P suppliers and 3P sellers into Retail Media programs
• Collaborate with partners to design high-impact campaigns aligned to business goals
• Act as the primary relationship owner for Retail Media clients
  
  
  

• Oversee end-to-end campaign execution across digital channels (display, push, SMS, email, etc.)
• Ensure timely delivery, budget compliance, and audience targeting effectiveness
• Partner with marketing and analytics teams to optimize campaigns for measurable ROI
  
  
  

• Work closely with technical teams to enhance ad placement and targeting infrastructure
• Align with data teams to ensure accurate tracking, attribution, and reporting
• Integrate Retail Media initiatives into broader marketing and customer engagement strategies
  
  
  

• Establish success metrics including ROAS, ROI, and attributed sales
• Deliver regular performance reviews to stakeholders and partners
• Drive continuous optimization using campaign insights and analytics
  
  
  

• Bachelors degree in Marketing, Business, Communications, or related discipline
• Advanced certifications or studies in Digital Media, Marketing, or Data Analytics preferred
  
  
  

• 5–7+ years experience in digital media, retail media, or performance marketing
• Proven expertise in ad tech, campaign management, or e-commerce advertising
• Demonstrated ability to work cross-functionally with commercial, marketing, data, and tech teams
• Strong client-facing experience managing major brands or advertiser portfolios