SEO Executive Homebased

Responsibilites

Job Description

• SEO Strategy & Implementation
• Conduct comprehensive SEO audits to identify opportunities for improvement.
• Develop and execute effective on-page and off-page SEO strategies.
• Optimize website structure, meta tags, headers, and other on-page factors.
• Conduct keyword research to identify high-value search terms and align them with business objectives.
• Analyze competitor strategies to inform SEO planning.
• Leverage tools like Google Search Console, Google Analytics (GA4), Screaming Frog, SEMRush, Ahrefs, and SERanking to monitor and improve website performance.
• Content Creation, Copywriting & Optimization
• Plan, write, and optimise SEO-friendly website copy, blog posts, and articles.
• Perform SEO-focused copywriting to create engaging and search-engine-optimised content.
• Collaborate on content strategies to improve visibility and audience engagement.
• Ensure content is well-structured, compelling, and aligned with SEO goals.
• Format and publish content using WordPress page builders (e.g., Elementor, Beaver Builder, WP Bakery).
• Website Management
• Navigate the front end of WordPress websites to implement SEO recommendations, including optimizing on-page elements such as meta tags, headers, and internal linking.
• Ensure websites are technically optimized for SEO by addressing page speed, mobile responsiveness, and site structure.
• Collaborate with the content team to manage layout adjustments and upload SEO-friendly content, ensuring proper formatting and presentation on WordPress.
• Client Interaction & Project Management
• Participate in client meetings to present SEO strategies, updates, and results.
• Take ownership of client accounts, ensuring the timely implementation of SEO plans.
• Prepare performance reports with actionable insights to enhance rankings and visibility.
• Serve as the primary point of contact for assigned clients, addressing queries and feedback.
• Analytics & Reporting
• Generate and analyze performance reports using tools like Google Analytics and Google Data Studio.
• Monitor KPIs such as organic traffic, keyword rankings, conversion rates, and bounce rates.
• Conduct competitor analysis to benchmark performance and uncover new opportunities.
  

• Minimum 3 years of proven SEO experience, preferably in an agency or managing multiple client accounts.
• Demonstrated expertise in on-page, off-page, and technical SEO with measurable results.
• Bachelor’s degree in Marketing, Communications, IT, or a related field. Equivalent work experience will be considered.
• Proficiency in tools like SEMRush, Ahrefs, Screaming Frog, Google Search Console, and Google Analytics (GA4).
• Solid understanding of WordPress, including navigation and implementation using page builders.
• Knowledge of structured data (schema markup) and technical SEO best practices.
• Basic familiarity with project management tools (e.g., Trello, Asana). - Exposure to A/B testing and conversion rate optimization (CRO)
• Advanced SEO copywriting skills for creating and optimizing web pages, blog posts, and articles.
• Experience in formatting, publishing, and presenting content using WordPress.
  
  

• M to F, 5pm to 2am
• Homebased