PPC Pay-Per-Click Specialist - Homebased

Job Description

We are looking for a confident and commercially minded Google Ads / PPC Specialist to support the growth of our paid search department. You will work closely with the Head of Paid Search to manage and optimize a portfolio of primarily B2B accounts. Initially, you will take ownership of smaller B2B accounts, with a clear opportunity to progress into more complex, higher spend and strategically demanding campaigns as the department expands. This is a hands-on role for someone who understands performance marketing beyond simply launching campaigns. The focus will be on improving lead quality, reducing cost per acquisition and scaling accounts in a structured and sustainable way. Search will be the core focus, with exposure to Shopping, Display, Performance Max, Demand Gen and Video where appropriate.

Key Responsibilities

• Managing and optimising a portfolio of Google Ads accounts
• Deploying and scaling Search campaigns
• Managing Shopping and Display campaigns
• Supporting Performance Max, Demand Gen and Video campaigns where relevant
• Ongoing keyword refinement and search term analysis
• Improving lead quality and reducing cost per acquisition
• Monitoring performance trends and making data-led decisions
• Writing and testing new ad copy variations
• Assisting with reporting and performance insights
• Joining client video calls when required
• Collaborating with the Head of Paid Search on strategy and account growth
  
  

• Strong experience with Google Ads, particularly Search
• Experience managing B2B campaigns
• Confident using Google Tag Manager
• Strong understanding of GA4
• Experience with Google Merchant Centre
• Experience setting up and troubleshooting conversion tracking
• Ability to build and manage audience lists
• Strong written English and ability to write compelling ad copy
• Confident in contributing to optimisation decisions and account strategy
• Comfortable analysing data and translating it into clear actions
  
  

• Homebased
• M to F, 5pm to 2am PH Time