planning director

Job Description

About McCann Worldgroup:

McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing solutions network with over 20,000 employees united across 100+ countries by a single vision: To help brands earn a meaningful role in peoples lives. McCann Worldgroup was recognized by the Cannes Lions as the 2019 Network of the Year and by the Effies as the worlds most creatively-effective marketing services company in 2018, 2019, and 2020. The network is comprised of McCann (advertising), MRM (data science/technology/relationship marketing), Momentum (sponsorship and total brand experience), McCann Health (professional/dtc health care communications), and CRAFT (production).

The strength of our creative capability and innovative thinking has led to some of the worlds most celebrated, effective, game-changing work for top brands. Maximizing that strength means bringing together an extensive mix of socially, culturally, and cognitively diverse talent - and creating conditions where they feel empowered to boldly share the fullest expression of their unique worldview. We fiercely believe in the power of creativity and innovation to positively influence society and inspire greater equity and inclusion within the communities we serve. So, every day we deliberately and intentionally choose to embody our global philosophy of Conscious Inclusion and, in turn, fuel our mission to help brands earn a meaningful role in peoples lives.

www.mccannworldgroup.com

Planning Director

Job Summary: A Planning Director ensures that the agencys output adds value to the set of businesses he looks after. He does this by directly supervising the work of more junior planners, identifying the necessary tools and knowledge they need to get the job done, and being the team’s cultural compass. He ensures that the set of accounts under his supervision receives the necessary support by deploying Planning resources efficiently.

Key Results Areas & KPIs

Effectiveness of the work

• Work delivers commercial value to the client’s business across all business units
• Impact of the work gets recognized within client organizations and the marketing industry
  
  

• Clients regards the agency well and values their POV on the business
• Senior clients choose to seek his counsel for creative solutions to their business problems over their other partners
• Clients shares timely information about their business with the Planning director because they know it will be put to good use
  
  

• Time spent by Planners generates ample returns to the agency
• Minimize overburn of Planning resource across business units
  
  

• Proficiency of advanced marketing concepts
• Can diagnose a brand’s business problems with precision
• Provide counsel on strategic brand priorities to C-Level clients
• Can drive a team to create more effective work and demonstrate its results
• Devise and deploy research to unearth fresh truths or to investigate specific areas, both quantitative and qualitative
• Present POVs in a persuasive, compelling and inspiring manner
• Ability to partner with Creative, Business, Mapping, and Technology leads to deliver an excellent product
• Leads Planners to be effective collaborators, especially with Mapping team
• Mastery of MWG’s proprietary tools (Truth 2 Meaning, 5Cs, Truth Central)
• Can easily spot an idea and nurture it to its full potential
  
  

• Develop campaign strategy and commplan for assigned brands based on client brief.
• Work alongside creative and accounts team to meet client campaign requirements.
• Brief and provide input for the creatives to inform and guide the creative development.
• Provide guidance to creative to optimize creative materials for ad pretesting.
• Input into research plan and design and process research findings for campaign testing.
• Process and analyze brand data and research to inform creative briefs.
• Develop strategy and ways in for creative to leap from.
• Present, sell and give strategic recommendation to senior clients as it relates to the campaign briefs.
• Work with the data analytics team and mapping team to inform strategy