Influencer Marketing Manager

Salmon – Who We Are and What We Do

Salmon is a next-generation fintech company founded by Pavel Fedorov, George Chesakov, and Raffy Montemayor – visionary leaders with decades of experience in global finance, banking, and technology. Our mission is bold yet simple: to reshape the banking landscape in the Philippines and prove that people deserve better financial services.

Today, Salmon is not only a fast-growing technology company but also a bank with more than 60 years of heritage. In 2024, we acquired the Rural Bank of Sta. Rosa (Laguna), Inc. and transformed it into Salmon Bank (Rural Bank) Inc.

We are supported by world-class investors, including the International Finance Corporation (a member of the World Bank Group) and ADQ/Lunate, the sovereign wealth fund of Abu Dhabi.

More than 1 million Filipinos already trust Salmon. We give people access to a growing suite of credit and savings products. This isn’t all, and it’s just the beginning – we are continuously expanding our offerings with a clear ambition to become a true financial super app for millions more.

Why join Salmon?

• Exponential growth: in 2025, our deposits, loans, and net income more than doubled.

• Loved by users: our app is rated 4.8★, and 92% of users recommend Salmon to friends and family.

• Top-tier team: work alongside experts from fintech, banking, startups, and global companies.

• Innovation at the core: we live where finance meets technology, with bold ideas shaping the future every day.

At Salmon, we believe in accessibility, innovation, and bold ideas. If you want to solve meaningful problems, build products that change lives, and be part of a company growing like a rocket – this is your place.

About the Role – Influencer Marketing Manager

In 2026, Salmon plans to begin signing influencers directly to optimize marketing budgets by reducing agency commission fees. We also aim to expand our influencer marketing footprint by launching more campaigns and producing collaborative content with creators. To implement this strategy effectively and manage multiple initiatives simultaneously, we are seeking a dedicated Influencer Marketing Manager.

Key Responsibilities

• Develop and execute influencer marketing strategies across key social platforms (YouTube, TikTok, Instagram, Facebook, etc.).
• Identify, engage, and maintain relationships with influencers, creators, and talent agencies aligned with Salmon’s brand and values.
• Plan and manage influencer campaigns from end to end — including briefing, contracting, content review, and performance tracking.
• Collaborate with creative, brand, and media teams to ensure influencer content aligns with broader marketing goals.
• Negotiate contracts, monitor deliverables, and ensure all content meets brand and compliance standards.
• Analyze campaign performance, extract insights, and optimize future initiatives based on data-driven learnings.
• Stay updated on influencer trends, audience behaviors, and emerging content formats to inform strategy.
• Manage budgets, timelines, and reporting to ensure maximum efficiency and impact.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3–5+ years of experience in influencer marketing, talent partnerships, or social media management — ideally in fintech, consumer tech, or lifestyle industries.
• Strong understanding of the creator economy, influencer landscape, and key social media platforms.
• Demonstrated success managing influencer campaigns and achieving measurable results.
• Excellent communication, negotiation, and relationship-management skills.
• Analytical mindset with the ability to turn data into actionable insights.
• Creative thinker with a strong grasp of content and cultural trends.
• Fluent in English; proficiency in Tagalog is a plus.