Creative Director Copy-Based

Job Description

Job Purpose

To strengthen and elevate MWG’s reputation by delivering superior, showcase-worthy creative work. The Associate Creative Director champions creative excellence across traditional and digital projects, ensures optimal resource utilization, and fosters strong cross-functional collaboration within the team.

Duties And Responsibilities

Portfolio Management

• Safeguard and grow the agency’s portfolio by producing iconic, award-winning, and industry-recognized work.
  
  

• Drive new business opportunities and enhance agency reputation by leading award-winning initiatives through Project 150.
• Support inter-foxhole award efforts by enforcing excellence standards via the Mc10 Rating Scale.
  
  

• Identify and recommend improvements to systems, tools, and practices that enhance resource management and enable faster, better, and more cost-efficient delivery.
  
  

• Ensure thorough and strategic planning across projects, with proper documentation of JOs and gameplans.
• Champion time management for awards projects, including casting, milestone tracking, regional approvals, project development, and entry requirements.
  
  

• Build a culture of accountability, ownership, and collaboration across the Foxhole and CX department.
  
  

• Promote an environment that values diverse workstyles and ideas, harnessing them toward shared goals.
  
  

• Serve as the awards intelligence lead, mastering and sharing competition insights with Foxhole leads.
• Mentor and develop young creatives through learning sessions, talent spotting, and growth tracking.
  
  

• Apply the Mc10 Rating Scale to elevate creative output and strengthen client confidence.
• Act as a creative excellence expert by staying ahead of client and industry trends, providing executional recommendations that demonstrate the best path forward.
  
  

• Provide creative directions to deliver award-winning work across assigned Foxhole or CX initiatives.
• Enhance the Mc10 scores of other foxholes by offering constructive critique and guidance on daily work.
  
  

• Present and sell creative solutions to internal decision-makers, including Foxhole leads and the Creative Leadership Council.
• Maintain rigorous quality control from ideation through execution and case study production.
  
  

• Uphold and champion the agency’s core values: Bravery, Generosity, Integrity, while fostering a culture of excellence.
• Encourage respectful candor to proactively address challenges and ensure timely delivery of superior work
  
  

• Perform other related tasks as may be assigned from time to time.
  
  

• At least 7 to 10 years of experience in Creatives (advertising and media agency industry experience is a plus).
• Strong strategic thinker with the ability to ideate and deliver large and small ideas that fit within a clients strategy and brand.
• Strong ability to provide clear creative direction and provide timely, helpful feedback to keep work on track to meet deadlines.
• Excellent presentation skills and communication abilities, both internal and client-facing.