Client Marketing Lead

The Client Marketing Lead (CML) serves as the primary marketing partner for assigned clients, acting as an extension of their internal team and providing strategic leadership across all marketing activity.

About Brighta Group

Brighta Group is a forward-thinking B2B marketing agency specializing in strategic consultancy, outsourced CMO services, and results-driven marketing strategy. We empower businesses with the expertise they need to build lasting growth through tailored marketing solutions. Working with clients across various industries, we go beyond traditional marketing by embedding ourselves in their vision, designing impactful strategies, and driving measurable results.

About the Role

This role is responsible for translating marketing strategy and business objectives into clear priorities, ensuring campaigns and initiatives are executed effectively, on time, within budget, and with measurable impact. The CML builds strong client relationships, maintains delivery momentum, and ensures all outputs align with brand, performance expectations, and long-term growth objectives.

You will work closely with internal specialists, guiding execution while maintaining full ownership of the client experience and overall marketing direction.

Key Responsibilities

Client Partnership & Marketing Leadership

• Act as the primary marketing lead for assigned accounts
• Build long-term, trust-based client relationships
• Develop a strong understanding of client industries, competitors, and growth challenges
• Take ownership of marketing direction, priorities, and outcomes

Client Experience & Satisfaction

• Maintain high client satisfaction through proactive communication
• Provide clear visibility of timelines, deliverables, and dependencies
• Offer strategic insights and optimisation recommendations
• Manage risks, concerns, and escalations professionally

Strategic Oversight & Quality Assurance

• Oversee end-to-end marketing delivery
• Ensure all outputs are on-brief, brand-aligned, and performance-driven
• Conduct detailed QA on all deliverables prior to client presentation
• Identify opportunities for account growth and improvement

Execution Management & Internal Leadership

• Lead weekly WIPs with clients and internal teams
• Participate in client commercial and strategy meetings
• Maintain accurate reporting, documentation, and performance summaries
• Operate autonomously with minimal supervision

Delivery & Operational Excellence

• Ensure no deliverables are missed across accounts
• Drive on-time project delivery through proactive planning
• Manage multiple campaigns and projects simultaneously

Workflow & Systems Management

• Use ClickUp as the central source of truth for all account activity
• Maintain accurate task statuses, deadlines, and documentation
• Collaborate across platforms including GSuite, Slack, Figma, and reporting tools

Key KPIs

• 80%+ monthly client satisfaction rating
• 95% on-time delivery of client deliverables
• Fewer than two client complaints per account

Requirements for Success

• 3+ years' recent experience in digital marketing, agency, or client services roles
• Strong understanding of SEO, SEM, Paid Social, and marketing performance metrics
• Ability to explain marketing data and outcomes clearly to clients
• Highly organised with strong project and stakeholder management skills
• Experience managing multiple clients and campaigns simultaneously
• Proactive, solutions-focused, and client-centric mindset
• Confident working remotely with reliable internet and strong responsiveness
• Tech-agile, including familiarity with AI tools to support productivity
• Proficiency in ClickUp or similar project management platforms
• Excellent written and verbal communication skills

Compliance & Cultural Alignment

Success in this role requires alignment with core values centred on teamwork, structure, transparency, and accountability.

If you are a strategic marketer who thrives in client partnership roles and enjoys owning delivery from planning through to performance, this opportunity offers the chance to lead meaningful marketing outcomes while building long-term client success