Growth Marketing Manager - Offline Payments And Scan To Pay

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

You will be responsible for the following:

• Ensure that KPIs are achieved per segment – MAU, Revenues, ATPU

• Collaborate closely with Product Management (General Managers) to ensure that forecasts & plans are aligned and product builds & improvements are supported with Go-to-Market Plans

• Collaborate closely with Go-to-Market Planning (Integrated Marketing Campaigns Managers of the Marketing Communications Group) to ensure that communications drive education & conversion and channel investments are impactful

• Perform weekly, monthly, quarterly, & annual business performance reviews together with Product Management, as well as campaign performance reviews, together with Marketing Communications Group, to optimize plans & executions

• Champion consumers by leveraging Customer Analytics and Market Research to have an intuitive and rich understanding of User Profiles, Behaviors, Drivers, Barriers, and Triggers in order to mine consumer insights for Communications Development and Product Builds

• Collaborate and synergize with Masterbrand & Segments Marketing Teams to synchronize with GCash seasonal campaigns and segment programs for Youth, Hustling Mass, Mass Affluent, etc.

• Partner with the B2B Growth Marketing team to drive integrated growth initiatives that strengthen merchant participation and customer engagement across offline payments.

• Collaborate with cross-functional teams, including Trade Marketing, Growth Marketing, Finance, DX, Performance Marketing, Marketing Strategy & Insights, AdTech, and CRM, ensuring that they are carrying out their expected roles & responsibilities to achieve KPIs, managing any differences in culture, practices, and preferences 

• Develop Business Cases, which entails planning & managing A&P budgets to ensure KPI targets are achieved, investments meet CTR & ROI benchmarks, as well as budgets are accrued in a timely manner

We are looking for the following:

• Business acumen, with proficiency in Financial and KPI analysis

• Data analysis & storytelling to create growth strategies

• Consumer segmentation, targeting, and insights

• Brand Health & Conversion Funnel analysis and KPI bridging

• Marketing 7Ps analysis, strategy, and management

• Nurturing campaigns and creatives development

• A&P Planning and Management

• Bias for Results, backed by Project Management skills

• Problem-solving experience with bias for action

• Strong interpersonal & influencing skills and resourcefulness

• Excellence communicator in written & oral presentations

• Ability to work in an agile set up and a fast-paced working environment

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package