Deputy Head Of Sales

Company Description

Doka is a world leader in providing innovative formwork, solutions and services in all areas of construction. The company is also a global supplier of well-thought-out scaffolding solutions for a varied spectrum of applications. With more than 180 sales and logistics facilities in over 60 countries, Doka has a high-performing distribution network for advice, customer service and technical support on the spot and ensures that equipment is swiftly provided – no matter how big and complex the project. Doka employs 9,000 people worldwide and is a company of the Umdasch Group, which has stood for reliability, experience and trustworthiness for more than 150 years.

As a customer-focused organisation, Doka understands that its greatest assets are its employees, which is why Doka is consistently looking for talented professionals who are keen to develop their career in this challenging industry.

With its tropical climate and an archipelago of more than 7,000 islands, the Philippines has long been a favourite destination for tourists, and while Tagalog is the country’s primary language, English is widely and fluently spoken.

Tipped to become one of the fastest-growing construction markets over the next 15 years, the Philippines its supported by an emerging, working-age population, which is growing at 1.5 per cent per annum and a pro-development government which recently approved 123 new projects, forming part of the country’s $163bn infrastructure pipeline.

Doka Philippines is currently looking to recruit a career driven professional to join its versatile team and support the company’s ongoing national expansion. The suitable candidate will be a qualified, natural team player who can add significant value to this highly dynamic team.

Job Description

Doka Philippines offers an exciting opportunity as Deputy Head of Sales who will be responsible for the development and implementation of sales strategies in order to exploit the market potentials. The Deputy Head of Sales will be accountable for expanding Doka’s presence in the Philippines and will be responsible for managing sales, sales targets, profitability management and strategy implementation, in addition to leadership responsibility for the Sales Team. We are looking for a seasoned sales leader who can successfully work with internal and external stakeholders on all levels to find the best solutions for our customers.

Key Responsibilities Include

• Customer & Relationship Management: Cultivate and maintain strong relationships with key customers, decision-makers, and stakeholders to open doors, build early trust, and win strategic projects in a competitive and evolving market.
• Business Development & Sales Pipeline: Build and own a dynamic sales pipeline across high-rise (residential & commercial), infrastructure, and large-scale projects, with full accountability for pipeline creation, lead conversion, and driving short- and mid-term revenue.
• Sales Strategy Execution: Define and execute local sales and marketing plans with a clear bias toward action, growth hacking mindset, and agility in adjusting tactics based on early customer feedback.
• Hands-On Commercial Leadership: Act as the lead salesperson in the market, personally driving key deals, leading negotiations, and setting the standard for a high-performance sales culture.
• Performance Reporting & Forecasting: Deliver concise and accurate forecasts and reports, focused on revenue progress, sales activity, customer feedback, and actionable insights.
• Team Building & Culture: Lead, and inspire high-impact Sales team, creating a hands-on, customer-centric culture aligned with startup values: speed, ownership, adaptability, and accountability.
• Collaboration & Culture: Foster a positive, collaborative work environment, promote a feedback-driven culture, and exemplify the company’s values and leadership principles
• Strategic Input & Feedback Loop: Act as a key voice between the market and the Managing Director, sharing ground insights that shape product, pricing, and go-to-market strategies in real time.
  
  

• Bachelor’s degree in Civil Engineering, Construction Management, Business, or a related field
• Minimum of 10 years of experience in sales or commercial roles within formwork, scaffolding, construction material, or engineering solutions industries
• Minimum of 5 years in a sales leadership or managerial role with a proven track record of developing people and leading high-performing teams
• Excellent verbal and written communication skills, with the ability to negotiate complex deals
• Demonstrated ability to develop and execute sales strategies that align with business goals, including market penetration, revenue growth, and customer retention
• Strong sales management skills especially in defining offer strategies, negotiation and closing
• Good financial understanding/business acumen (Margin Drivers, Discount Policy, Pricing Strategies, …)
• Strong understanding of formwork systems, construction processes, and project lifecycles
• Proactive and effective interpersonal relationship & communication and feedback skills
• Strong track record of cultivating and maintaining relationships with key clients
• Proficiency in using CRM systems and sales analytics to drive performance, forecast trends, and optimise pipelines
• Proven track record in handling large-scale projects and key accounts
• Experience in tendering, contract negotiation, and long sales cycles
• MBA or postgraduate qualification is an advantage