Digital Communications Specialist

About Grace

Grace, established in 1854, is a Standard Industries company and a leading global supplier of specialty chemicals and solutions that enable industries to enhance modern life. Our customers use our catalysts, engineered materials, process technologies and fine chemicals to manufacture everyday products – like renewable fuels, pharmaceuticals and food packaging – better, faster and smarter. Our thousands of employees work to harness the power of science for a better world at our global headquarters in Columbia, Maryland and locations worldwide.

Grace Global Business Services (GBS)

At Grace Global Business Services (GBS) in Manila, Philippines, our teams play a critical role in supporting the organization’s worldwide operations. For more than a decade, GBS has been a trusted partner, delivering expertise in shared services, process excellence, and digital enablement. Our team members support business lines and functions across Grace, including Finance, Human Resources, Information Technology, Procurement, Supply Chain and more.

At GBS, you’ll have the opportunity to make an impact—working alongside global colleagues to help shape the chemical manufacturing industry. You’ll be part of a collaborative, team-oriented culture where safety comes first. We prioritize your well-being by offering competitive benefits and flexible working options that help you thrive. Here, you’ll find meaningful ways to grow your career, whether deepening your expertise in your field or exploring new roles.

Job Description

Join Grace’s Global Communications Team as our Digital Communications Specialist! Based in Manila, Philippines, this role reports to the Director, Global Corporate Communications, who is located at our Columbia, MD, USA headquarters.

While the successful candidate will be responsible for updating, tracking and optimizing digital platforms, this role is not for developers or IT specialists.

In this role, you’ll manage, enhance and optimize our intranet and company websites, ensuring content is accurate, engaging, and easy to navigate. You’ll work with platforms like Staffbase, Pardot and Adobe Experience Manager (or similar), collaborating with Communications and Development Team colleagues across the company to keep our digital presence fresh, accurate and aligned with business priorities. You’ll also manage email campaigns by setting up, sending, and tracking internal and external messages. Success in this position requires comfortability navigating the backend of multiple marketing and communications tools, strong technical aptitude, meticulous attention to detail, and the ability to collaborate effectively with colleagues at all levels across the organization.

The successful candidate will have hands-on experience managing content in a CMS, creating and publishing emails in a marketing automation/email marketing tool, and experience in web reporting tools, including analyzing quantitative data to optimize digital platforms. In addition, the candidate should have an understanding of HTML/CSS, web design, and design system principles.

Training will be provided should the candidate not have direct experience using Grace’s marketing technology platforms.

Responsibilities

• Create, update, publish, and maintain web content on company website (primarily via Adobe Experience Manager (AEM)) and on company intranet (via Staffbase).
• Set up, test and send mass emails via Pardot and Outlook.
• Serve as the liaison between Communications and IT/Web Developers by communicating technical requirements and managing the web development backlog.
• Manage User Acceptance Testing (UAT), cookie and accessibility compliance.
• Maintain creative and digital assets in alignment with creative team.
• Support campaigns by creating web pages accurately and on schedule.
• Track, measure and recommend website optimizations around search words (i.e., SEO) and AI search.
• Measure and report performance of digital assets and campaigns.
• Stay updated on best practices for digital marketing, AI search, and marketing technology platforms used by the company (AEM, Adobe Analytics, and Google Analytics (GA4).)
• Other digital, graphic and production tasks as requested.
  
  

Required Qualifications

• Minimum 2-4 years of experience working on corporate web platforms, HTML/CSS and digital marketing platforms (e.g., Pardot, Hubspot, Marketo).
• Understanding of GA4 and Search Engine Optimization (SEO) tactics and strategies.
• Highly detail-oriented, with a track record of managing multiple requests simultaneously and producing high-quality, error-free content.
• Excellent writing and tactful communications skills.
• Able to collaborate with technical and non-technical colleagues at all levels.
• Able to translate data into actionable recommendations.
  
  

Preferred Qualifications

• Experience with Adobe Experience Manager in a content authoring role.
• Experience with Pardot in a content execution role.
• Experience working with Google Search Console and GTmetrix.
• Experience with SEMRush.
• Google Analytics certification or Adobe Certified Expert (ACE) preferred.
• Graphic design experience a plus.
  
  

Benefits

• Guaranteed 14th Month Pay
• Above-market Retirement Plan Design
• LinkedIn Learning Access
• Established Performance Incentive Program
• HMO coverage for employees on day 1 (with pandemic coverage)
• Free HMO coverage for up to 3 qualified dependents
• Educational Assistance
  
  

Grace is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Grace via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Grace. No fee will be paid in the event the candidate is hired by Grace as a result of the referral or through other means.

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