TikTok Shop Growth Manager

FOLQS is a fast-growing D2 C supplement brand in the United States (colostrum + beef organs). Tik Tok is our next major growth channel - we're hiring one person to own the entire account end-to-end: Tik Tok Shop affiliates, creator partnerships, influencer outreach, and the content pipeline that feeds it all.

What You'll Own

The overall Tik Tok Shop growth strategy, including channel P&L thinking, growth targets, testing roadmap, and prioritization across affiliates, content, and paid media

Build, manage, and scale the Tik Tok Shop Affiliate Program, including creator sourcing, vetting, onboarding, briefing, commissions, Open Collaboration, Targeted, VIP programs, and relationship management

Develop a scalable creator and UGC acquisition engine that consistently generates content and creators capable of driving sales

Run Folqs organic strategy: trends, cadence, community

FTC-compliant creator briefing

Performance reporting: GMV, attributed orders, CAC, creator ROI - not vanity metrics

Affiliate platform ops (Social Snowball / GRIN / Aspire or equivalent)

You Are

3-5+ years in Tik Tok creator/affiliate/influencer roles for D2 C e-commerce brands or D2 C agencies

You've personally run a Tik Tok Shop affiliate program with measurable GMV

Fluent in Tik Tok Creator Marketplace + one platform (Social Snowball / GRIN / Aspire / Modash / Insense)

Volume operator — 50+ creators/month outreach, with reply-rate data

Strong written English (you brief creators and run outreach)

Performance-minded - you measure work in conversions and GMV, not followers

You live and breathe AI tools - daily use for outreach, briefs, content ideation, ops.

Coachable - you work alongside the founders

Bonus: Spark Ads / whitelisted content workflow experience, existing creator network in supplement/wellness/beauty, FTC compliance basics

Schedule

Fully remote. Minimum 6-hour overlap with US Eastern Time (10am–4pm ET).