User Lifecycle Manager

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

You will lead efforts to grow and retain GCash users by bringing back inactive or less active users. This role focuses on using data to create strategies, run campaigns, and improve user experience to increase app usage and transactions.

You Will Be Responsible For The Following

• Create strategies to drive user reactivation and retention based on data insights
• Monitor and achieve key business metrics related to user growth and activity
• Work closely with Digital Experience and Marketing teams to improve in-app journeys and campaigns
• Plan and execute end-to-end marketing campaigns and go-to-market initiatives
• Ensure all programs follow retention and resurrection guidelines and best practices
• Analyze campaign performance and adjust strategies based on results
• Lead and collaborate with cross-functional teams to deliver initiatives
  
  
  

We Are Looking For

• At least 2 years of experience in Customer Lifecycle, CRM, Customer Engagement, or similar roles
• Experience in fast-paced industries such as tech, fintech, telco, or app-based companies
• Strong analytical skills and ability to use data for decision-making
• Good understanding of customer behavior and engagement strategies
• Experience in campaign execution, product, or go-to-market initiatives is a plus
• Knowledge of SQL or other data tools is an advantage
• Strong communication and stakeholder management skills
• Able to adapt quickly and adjust plans based on performance
• Open to feedback and willing to learn and improve
  
  
  

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package

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