The Pay-Per-Click Virtual Assistant is responsible for managing and optimizing Sponsored Product campaigns on Amazon to maximize return on investment (ROI). This role involves developing paid search strategies, selecting high-performing keywords, adjusting bids, and analyzing campaign performance to drive sales and profitability. The ideal candidate has a strong analytical mindset, is proficient in data analysis, and has a keen understanding of Amazon’s advertising platform.
Key Responsibilities
PPC Campaign Management: Handle all day-to-day operations and tasks for Sponsored Product campaigns on Amazon.
Strategy Development: Participate in forming effective paid search strategies.
Campaign Execution & Optimization: Launch and optimize various PPC campaigns for performance.
Keyword & Targeting: Be involved in keyword selection and audience targeting.
Budget & Bid Management: Monitor campaign budgets and adjust bids to gain better ROI.
Performance Tracking & Analysis: Track Key Performance Indicators (KPIs) to assess performance and pinpoint issues.
Platform & Vendor Relations: Maintain partnerships with PPC ad platforms and vendors.
Fraud Prevention: Find ways to reduce the risk of click fraud.
LINE OF BUSINESS (LOB)
Pay-Per-Click (PPC) Campaign Management, focused on optimizing paid search strategies for Amazon Sponsored Products.
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