Sr Insights Analyst

Isentia is the Asia-Pacific regions leading media intelligence company, empowering clients to understand their brand and reputation. Our clients are diverse, ranging from globally renowned brands right through to start-ups and not-for-profit organizations.

We are hiring a Senior Insights Analyst (SIA) to transform data into strategic insights, implement GenAI solutions to elevate reports and workflows, and build strong client relationships based on deep industry expertise.

Job Description/Key Responsibilities

• Perform analysis of large datasets to uncover patterns and trends, translating complex data into strategic narratives and actionable recommendations while ensuring timely and successful execution.
• Drive the adoption of emerging tools and technologies, including GenAI, to enhance analytical capabilities and automate processes.
• Develop and deliver compelling reports and presentations that clearly communicate findings to clients, supporting their strategic decisions.
• Proactively share knowledge and collaborate with team members to foster a culture of continuous improvement and high-quality output.
• Champion the use of and help refine the teams standards for analytical methodologies, reporting, and quality control.
  
  

• Bachelors degree in Mass Communication, Marketing, Journalism, Computer Science, Data Science, Business Analytics, or a related field.
• Preferably with at least 3 years of experience in a data analysis and insights role; highly-skilled candidates with less experience are encouraged to apply.
• Proven experience working with large data sets and applying statistical analysis techniques.
• Knowledge of market research methodologies and industry trends.
  
  

• Data Analysis & Programming: Proficiency in SQL and programming languages like Python (for data manipulation, analysis, and text mining) or R.
• Data Visualization: Strong skills in dashboard design using tools like Tableau, Power BI, or Google Data Studio.
• Data Science: Experience with data science, data mining, text mining, and Natural Language Processing (NLP).
• Business Software: Advanced proficiency in Microsoft Excel, including VBA.
• Productivity Suites: High-level proficiency with Microsoft Office (PowerPoint, Word) and G Suite (Sheets, Docs, Slides).
• Proficiency with machine learning (ML) models and Generative AI (GenAI).
• Experience with data manipulation or text mining using JavaScript.
  
  

• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.
• Capable of working independently and managing multiple projects simultaneously.
• Detail-oriented, with the ability to deliver high-quality work under tight deadlines.