Social Media Channel Manager

Wand makes gaming magical. Through game customization and guidance, we build tools that helps players have more fun in their favorite games.

Our platform works across thousands of PC games, ensuring that great games are accessible to everyone, regardless of time constraints, skill level, or accessibility needs. We want to build the future of game assistance, and were hoping youll join us.

About Wand

Wand is building the ultimate game companion that revolutionizes the gaming experience. Our platform empowers millions of gamers to customize and enhance thousands of games through innovative tooling. What began as a passion project for technical gamers has evolved into a movement, with our best-in-class desktop application becoming essential for players worldwide. Were not just building software; were crafting the future of gaming where every player can experience games exactly as they want to. Were creating an entirely new category in gaming technology that will fundamentally change how people play.

About The Role

Were looking for a Social Media Channel Manager to own the performance and growth of Wands organic social media channels. Youll be responsible for both short-form and long-form content strategy across platforms, while managing the day-to-day execution of a 14-person content team that includes content ideators, scriptwriters, gameplay capturers, and video editors.

Youll drive creative direction, content quality, and channel growth - making decisions about game selection, video hooks, pacing, voiceover direction, editing style, and how Wands product is integrated into every piece of content. Youll inherit existing workflows and infrastructure, and well expect you to continuously improve them as you scale output and performance.

The ideal candidate has deep expertise in social media content strategy across both short-form and long-form formats, a strong background in gaming, and proven ability to manage a distributed content team. You should be the kind of person who can watch a piece of gaming content and immediately identify whats working, whats not, and how to make it perform better.

What Youll Do

Creative Strategy & Direction

• Lead the creative direction and content strategy for Wands organic content across Instagram Reels, TikTok, YouTube Shorts, and YouTube long-form
• Make strategic decisions on game selection, trending topics, and content themes that maximize reach and engagement
• Define and evolve Wands content voice, editing style, hook strategies, and visual identity across both short-form and long-form formats
• Develop content frameworks for how Wands product features (game assists, interactive maps, video clipping, contextual guidance) are integrated naturally into content
• Own YouTube long-form strategy including video concepts, thumbnails, titles, audience retention optimization, and SEO
• Analyze content performance data to identify whats working and continuously refine creative direction
• Stay ahead of platform trends, algorithm changes, and competitor content to keep Wands content at the cutting edge
  
  

Team Management & Operations

• Manage a team of 14 including content ideators, scriptwriters, gameplay capturers, and video editors
• Provide clear creative direction, feedback, and quality standards to the team on a daily basis
• Run the day-to-day content production workflow - assigning tasks, reviewing output, managing deadlines, and ensuring consistent publishing cadence across all channels
• Identify bottlenecks and inefficiencies in existing workflows and implement improvements to increase output quality and speed
• Conduct regular content reviews and provide actionable feedback to elevate team performance
• Foster a collaborative team culture focused on creative excellence and continuous improvement
  
  

Content Performance & Growth

• Own key performance metrics across all channels including views, engagement rate, follower growth, audience retention, and watch time
• Develop and maintain a content calendar that balances trending topics, evergreen content, and product showcases across short-form and long-form
• Conduct competitive analysis of gaming content creators and brands to identify opportunities
• Report on content performance and strategic recommendations to leadership
• Collaborate with other Global Operations teams (Maps, Testing, Support) to align content with company-wide initiatives
  
  

What You Need

• Proven experience in social media content strategy with a demonstrated ability to manage teams and scale content output
• Track record of growing social media channels through organic content, with specific metrics to demonstrate impact
• Deep understanding of short-form video platforms (TikTok, Instagram Reels, YouTube Shorts) including algorithms, trends, and best practices
• Experience with YouTube long-form content strategy including thumbnails, titles, audience retention, and channel growth
• Strong background in gaming — you play games, follow gaming culture, and understand what resonates with gaming audiences
• Experience managing a content production team (editors, creators, or similar roles) with the ability to give clear, constructive creative feedback
• Sharp editorial eye for what makes content perform — hooks, pacing, editing style, thumbnails, captions, and calls to action
• Data-driven mindset with experience using analytics to inform content decisions
• Excellent project management skills with the ability to keep a multi-person production pipeline running smoothly
• Strong communication skills and comfort working cross-functionally with other teams
  
  

Nice-to-Haves

• Experience in PC gaming specifically and familiarity with game modification or enhancement tools
• Background in brand repositioning through content (e.g., shifting audience perception of a product)
• Hands-on video editing skills (Adobe Premiere Pro, After Effects, CapCut)
• Experience scaling a content operation from small volume to high-frequency publishing
• Experience working with distributed or remote content teams across time zones
• Knowledge of voiceover direction, script development, and audio/visual storytelling
• Familiarity with Wand or similar gaming platforms
  
  

This is a remote position, offering you the flexibility to work from anywhere while leading the content strategy for a product loved by millions of gamers worldwide.

If youre passionate about gaming content, have a track record of building high-performing content strategies, and thrive in a leadership role, we want to hear from you!

Wand is an equal opportunity employer committed to building a diverse and inclusive team. We welcome applications from all qualified candidates regardless of background.

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