Senior Marketing Automation Manager Salesforce Marketing Cloud

Position: Senior Marketing Automation Manager (Salesforce Marketing Cloud)

Location: BGC, Taguig

Work setup & shift: Onsite | Dayshift

Why join MicroSourcing?

Youll have:

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off, group life insurance, and performance bonuses
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Be a part of something big at Microsourcing! Were building a new team to support Australias dynamic challenger in the telco space, a company committed to redefining customer experiences and pushing the boundaries of digital innovation. This is your chance to contribute to projects that connect millions nationwide while working with cutting-edge technology. Join us on this exciting journey and grow your career with a company thats at the forefront of the telecommunications industry!

About the Role

Were seeking a Senior Marketing Automation Manager to take ownership of our email strategy and play a pivotal role in developing both our marketing outcomes and our people. As the go-to expert in Salesforce Marketing Cloud (SFMC), youll lead the design and execution of sophisticated campaigns while mentoring and training a growing team of marketing specialists.

Youll combine strategy with execution: driving lead generation, optimising customer journeys, and enabling team members to grow their skills and confidence in SFMC. This role requires someone who can balance leadership, technical expertise, and coaching to elevate both the function and the people within it.

Key Responsibilities

• Strategic Campaign Leadership: Own the email marketing roadmap—designing and delivering multi-touch, multi-channel campaigns that drive engagement, conversion, and revenue growth.
• Mentorship & Training: Act as a trainer for the team members—building capability in SFMC, campaign execution with Journey Builder, and email marketing best practices. Establish documentation, playbooks, and training resources to ensure continuous team development.
• Lead Nurture & Journey Optimisation: Architect advanced nurture streams and automated journeys that guide prospects through the funnel and deepen customer relationships.
• Performance Optimisation: Champion a culture of experimentation—leading A/B testing, data-driven optimisation, and continuous improvement across all campaigns.
• Audience Personalisation at Scale: Leverage segmentation, dynamic content, and data insights to deliver personalised, impactful communications.
• Compliance & Deliverability: Ensure all campaigns meet best practices and regulatory standards (Spam Act, Privacy Act, and Australian Consumer Law), safeguarding brand reputation and inbox placement.
• Reporting & Stakeholder Management: Translate data into insights—presenting performance outcomes and recommendations to senior stakeholders and influencing wider digital marketing strategy.

What You Bring

Essential Skills & Experience

• Bachelors degree in Marketing, Communications, or equivalent practical experience.
• 5+ years of progressive experience in email marketing, with at least 3 years hands-on in SFMC.
• Proven success in leading, mentoring, or training marketing teams.
• Strong track record of building and managing high-impact nurture programs and automated journeys.
• Deep knowledge of email marketing best practices, compliance, and deliverability.
• Analytical mindset, comfortable with data and using it to drive decisions.
• Exceptional communication and collaboration skills

Highly Desirable

• Salesforce Marketing Cloud Email Specialist or Consultant certification.
• Experience in scaling marketing operations and creating documentation/playbooks.
• Knowledge of Marketo or Marketing Automation tools

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About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our companys strength lies in our peoples diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan - its our commitment. Our way of life. Here, we dont just accept your unique authentic self - we celebrate it, valuing every individuals contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit https://www.microsourcing.com/

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