Sales Representative - FMCG Traditional Trade

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

Job Purpose

To achieve sales and distribution targets by servicing assigned traditional trade outlets, developing strong customer relationships, executing in-store activities, and ensuring product availability, visibility, and merchandising standards.

Key Responsibilities

• Visit assigned retail outlets according to the approved route plan.
• Sell and promote company products to retailers, wholesalers, and independent stores.
• Achieve daily, weekly, and monthly sales targets.
• Ensure product availability, optimum stock levels, and effective merchandising at point of sale.
• Expand numeric distribution by identifying and opening new customers.
• Execute promotional activities and visibility programs in the market.
• Collect market intelligence on competitor activities, pricing, and customer needs.
• Maintain strong relationships with customers and resolve service issues promptly.
• Submit accurate sales, stock, and collection reports on time.
• Support collection of outstanding payments in line with company policy.
  
  

Key Performance Indicators (KPIs)

• Sales volume and value achievement
• Numeric distribution and outlet coverage
• New outlet acquisition
• Product availability (OSA)
• Merchandising and visibility compliance
• Collection and receivables performance
• Route plan compliance
  
  

Requirements:

• Diploma or Bachelor's degree in Business, Marketing, or a related field.
• Previous Sales experience in FMCG/consumer goods.
• Good communication, negotiation, and relationship-building skills.
• Basic proficiency in Excel and sales reporting tools.
  
  

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.

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