Product Marketing Associate

Thumbtack helps millions of people confidently care for their homes.

Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.

About The Product Marketing Team

We’re a team of product marketers that are responsible for making Thumbtack known, trusted and loved by our pros and customers. We leverage strategic insights to influence the product roadmap, develop impactful programs to drive retention, and launch multi-channel campaigns to boost engagement. Partnering closely with product managers, designers, and customer-facing teams, we ensure Thumbtack delivers a market-leading experience that meets the evolving needs of our pros and customers.

About The Role

As a Product Marketing Associate supporting our Pro Programs, you’ll work to deeply understand our pros to help design programs that recognize, motivate and retain them. You’ll lead projects like regularly interacting with our community, creating a schedule of campaigns and content that engages our pros, and compiling insights from feedback sessions to guide what we build next.

What You’ll Do

• Own day-to-day management of our pro programs including responding to feedback and engaging with pros in our community, partnering with our Pro Advisory Board, and executing initiatives that foster trust and loyalty
• Build a community content strategy and calendar to educate, engage and motivate pros to stay on Thumbtack
• Partner directly with our Pro Advisory Board, leading quarterly meetings and gathering their feedback, engaging with them, and helping to recruit future advisory board classes
• Manage and optimize pro programs marketing campaigns, including outlining briefs, QAing communications, and developing new campaign ideas
• Analyze campaign performance metrics, identify trends and and provide actionable insights to refine messaging, timing, and targeting
• Contribute to pro programs strategy discussions, helping to shape their direction
• Suggest process improvements to make programs more efficient and scalable
• Collaborate effectively with cross-functional partners to ensure seamless execution of our programs.
  
  

In order to be successful, you must bring

• 2-4 years of relevant work experience in product or program marketing, community management or engagement or a related marketing role
• Experience and comfort with interfacing directly with clients
• Experience building compelling briefs and working with marketing automation platforms
• Deep customer empathy and curiosity to understand and champion the needs and motivations of our pros
• A self-starter who is able to take full ownership of initiatives and drive them to completion
• A strong communicator and collaborator, who is skilled at working with others and presenting insights and recommendations to others
• Ability to manage multiple projects and deadlines in a fast-paced, collaborative environment.
• Amenability to work PST hours
  
  

Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.

Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: recruitingops@thumbtack.com.

If you are a California resident, please review information regarding your rights under California privacy laws contained in Thumbtack’s Privacy policy available at https://www.thumbtack.com/privacy/.

We put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate our team, we’ll never ask you for money, banking info, or SSNs during hiring. Check out our blueprint on how to spot the fakes.

---