Product Manager Cards Scheme And Usage

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

Overall Duties And Responsibilities

Does (The tasks / responsibilities that the role performs to address requirements in Key Result Areas)

• Product Strategy & Usage Growth:
• Define the product strategy and roadmap specifically aimed at boosting card transaction volume and product stickiness (DAU/MAU ratio) among target segments (e.g., Mass Affluent).
• Own the cards P&L by optimizing revenue streams (e.g., interchange, scheme rewards).
• Conduct market research and competitive analysis to identify usage gaps, payment pain points, and new feature opportunities that increase share of wallet.
• Work with internal growth partners to design, implement, and track A/B tests and in-app campaigns to improve feature adoption and optimize the cards active rate.
• Regularly analyze user feedback and behavioral analytics to inform product prioritization and ensure solutions meet customer needs.
  
  

• Scheme Relationship Management & Value Optimization:
• Serve as the dedicated product partner liaison with major debit card schemes (e.g., Visa, Mastercard), focusing on maximizing financial incentive programs and usage benefits.
• Identify, evaluate, and drive the integration of new scheme-specific rewards, loyalty programs, and co-branding opportunities that can increase customer loyalty and spend.
• Ensure regular and timely scheme compliance (financial, regulatory, etc.)
• Ensure timely adaptation to and leveraging of scheme network solutions for promotional opportunities and payment infrastructure enhancements.
  
  

• Cross-functional Execution & Go-to-Market (GTM):
• Lead the go-to-market strategy for all card features and reward programs, collaborating closely with Marketing, Sales, Operations, and Customer Support.
  

Displays (The Knowledge, Skills, and Behaviors indicating how tasks / responsibilities will be performed)

Necessary Skill Sets

• Product Management Experience: Proven experience (3-5 years) in Product Management, ideally in FinTech, Payments, or Banking, with a focus on debit/credit card P&L and growth.
• Cards & Payments Expertise: Deep knowledge of full payment transaction lifecycle (authorization, settlement, interchange) and card product economics.
• Card Scheme Acumen: Strong working knowledge of major card scheme (Visa/Mastercard) rules, reward mechanics, and partnership models.
• Data & Analytical Rigor: Exceptional ability to deeply analyze usage data (LTV, CAC, churn rate), derive insights, and make data-driven decisions.
• Negotiation & Communication: Excellent skills in negotiation, persuasive communication, and building strong relationships with both internal and external partners.
• Agile & Prioritization: Proficiency in Agile environments and the ability to ruthlessly prioritize features based on business value and user needs.
  
  
  

Advantageous Skill Sets

• Direct experience with loyalty, rewards, or co-branded card programs.
• Familiarity with BNPL/Credit products to drive cross-product usage.
• Experience working in a highly regulated banking or Electronic Money Issuer (EMI) environment.
• SQL proficiency
  
  
  

Delivers (Specific outputs / tangible results produced by the role; resources responsible for)

Key Performance Indicators (KPIs) For Success

• Usage & Engagement: Growth in Monthly Active Users (MAU) and the frequency of usage (e.g., transactions per user/month).
• Profitability: Improvement in the cards Net Margin and Return on Investment (ROI) from scheme-funded rewards.
• Scheme Value: Timely launch and uptake of new scheme-supported product features and rewards, measured by feature adoption rate. Regular adherence to scheme compliance.
• Customer Value: Improvement in the Net Promoter Score (NPS) or Customer Satisfaction (CSAT) related to card benefits and rewards.On-time and on-spec delivery of new usage-driving features and rewards campaigns.
  
  
  

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package

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