Paid Media Strategist

About us

We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors. Talented people delivering award-winning campaigns. Expanding client relationships into new markets or services. Making strategic acquisitions. TEAM LEWIS has won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.

At the heart of the business is TEAM LEWIS Foundation. In January 2021, there was a need to respond to the challenges the COVID pandemic brought to communities and charitable organisations. TEAM LEWIS saw that support was crucial and change was needed to make that happen. Our local causes scheme was launched. Every member of TEAM LEWIS can nominate a local cause close to their heart to receive a cash donation. In addition, nominated causes can also benefit from a donation in kind of expertise, time, and resources. In the past year TEAM LEWIS has donated almost $2million to 445 causes around the world.

You can read more about TEAM LEWIS Foundation at https://www.teamlewis.com/impact/.

Purpose of the role

The Paid Media Strategist will lead in planning, implementing, and reporting on paid omnichannel digital campaigns across client accounts. This person will take a proactive and analytical approach in developing paid digital strategies and campaigns; from channel and audience planning, campaign implementation, optimising for efficiencies and reporting internal and client stakeholders.

Key responsibilities and tasks

Client Management

• Assists the team with the management of client accounts and projects.
• Offers insightful advice and recommendations to clients and team regarding digital tactics and online opportunities based on data.
• Supports relationships with clients, establishing self and LEWIS pulse as an invaluable long-term partner for digital communications services.
• Coordinates communication with select clients, internal stakeholders, and ensures deadlines and service agreements are adhered to.
• Participates in the business development process by supporting with pitch preparation and research.

Performance Marketing

• Assists team in developing paid digital strategies and plans across various online platforms that meet the clients’ objectives e.g., Meta, TikTok, programmatic, display, YouTube, SEM, and LinkedIn.
• Conducts analysis or research on audience, keywords, past reports/ benchmarks support the development of effective multi-channel digital campaigns.
• Prepares media diary - creative material specifications for all ad formats and timelines to be shared with the creative liaison or account team lead to manage delivery timelines.
• Prepares ad tracking and/or serving tags; ensures required pixels are shared with client or team lead.
• Sets up campaigns and ensures approved bidding, scheduling, budget, targeting etc strategies, creatives, URL, ad tracking are implemented accurately.
• Optimizes campaign, audience, creative, budgets and bids across multiple channels to achieve campaign goals based on aligned frequency.
• Coordinates with creative and content teams to develop ad copy and creative and iterate based on campaign performance.
• Troubleshoots campaign problem areas, and suggests a course of action.
• Identifies growth and scale opportunities.
• Maintains accurate budget tracking, communicating potential under- or overspends with the account lead.
• Keeps abreast of digital trends, maintains relationships with vendor representatives, and proactively shares knowledge with the full team.

Reporting and Analysis

• Works with the analytics team to ensure all data in reports, and dashboards are accurate and done timely.
• Develops campaign reports based on data extracted and draws observations on trends, performance insights, and actionable recommendations to be applied to the next campaign
• Communicates campaign performance to internal and client stakeholders in a timely manner or upon request.

General

• Takes a proactive role in promoting the LEWIS brand, its work, identity, and values.
• Supports the HR/talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme.
• Contributes and supports the continuous improvement of systems, practices and policies.
• Overall, is a guardian of best marketing practice.

About You

• Experience in a digital media agency or in-house position with experience in executing paid digital media campaigns, including paid social, paid search, and display.
• Confident in performance media activation; hands-on experience on self-service biddable platforms.
• Experience in using and/or knowledge of Google Analytics 4 is advantageous.
• Passionate about and engaged with the fast-changing world of performance and digital marketing.
• Keen interest in understanding client business issues and requirements and how you can support.
• Strong project management skills with an ability to plan and prioritise.
• Acute attention to detail, comfortable managing and analysing campaign data.
• Calmness under pressure and the ability to be agile in managing and achieving tight deadlines.
• Proven competency in managing a varied workload.
• Ability to interact confidently with mid to senior internal and external (client) stakeholders.
• Creative thinking and an open-minded approach.

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.