Key Account Manager Franchise

Purpose & Overall Relevance For The Organization

• The purpose of the role is to be a key account manager for the Franchise Partners in the Philippines.
• Key responsibility would be closely aligning with all Franchise teams to land the pre-selected seasonal assortments and execute the account specific strategies as defined by the SEA and Country Strategy
• Objectives would be to ensure delivery of targets whilst ensuring all opportunities for additional sales and market share growth are identified and maximized. A strong collaboration with the OBF and marketing team is the prerequisite for this.
  
  

Key Tasks / Functions

Account Management

• Align key stakeholders to manage the respective categories tied to adidas Franchise partner KPIs: sell out, margin, orderbook conversion, inventory cover, SKU efficiency, etc. and define actions when needed.
• Closely collaborate with Franchise Operations Manager to drive adidas Franchise store KPIs: sell out, sell-through, space productivity, conversion rate, units per transaction, average transaction value.
• Lead Open-to-Buy planning per door, per customer, in line with store sell out modeling and productivity expectations and aligning set budgets with Franchisee key decision makers.
• Land adidas monoband pre-season assortment as defined by creation of the assortment where and when needed through close coordination with Franchisee Buyers, aligning Buying and Merchandising Framework with adidas Buying/Merchandising team’s ways of working.
• Identify in-season incremental stock opportunities to drive stores’ productivity growth supported by the Franchise In-season Trader.
• Act as Project Manager for store opening and remodeling plans collaborating with adidas Franchise Operations, Store Development, Visual Merchandising, Buying & Merchandising, and Franchisee Brand team from store design planning to execution.
• Support Training programs led by the Sales Academy Team and aligned on store staff training needs identified together with Franchise Operations.
• Plan and organize physical touchpoints and strategic meetings with internal and external stakeholders.
  
  

Reporting & Analysis

• Regularly monitor Franchise partners deliverables and KPIs, provide insights and action steps to FRS Operations, In-Season Trading, Buying/Merchandising, and Brand teams.
• Prepare facts and figures for seasonal reviews, strategic meetings, and/or other milestones.
• Update Key Account Strategic plans with the most recent seasonal facts and figures.
• Monthly business planning & RFC: Complete planning documents for all countries including sell-out, intake, month on hand, and make proposals for pull forward / push out accordingly.
• Forecast future seasons needs based upon current trends alongside scale and store expansion plans.
• Continue to monitor the sell-through and the order backlog as well as reliable and cost-efficient supply for the account:
• By proactively facilitating meetings with Operations and Customer Service teams.
• To conduct and share sell through information from Franchise partners.
• Monitor & report on customers’ and competitors’ activities and propose/ initiate/ take actions.
• Ensure customer compliance with trade agreements (i.e. trade terms).
  
  

Knowledge, Skills & Abilities

• Recognized Degree in Business, Marketing, Sales Management
• 1 – 2 years in a reporting & analytics role
• 5 years in account management, sales, marketing will be advantageous.
• Proven methodological & analytical skills (analytics, business planning)
• Keen interest in commercial and possess good business acumen
• Extensive knowledge of the retail/sporting/apparels/FMCG industry will be of added advantage.
  
  

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.

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