Head Of Channel Sales - General Trade
Talentmate
Philippines
29th August 2026
2608-2544-2104
Job Description
- Multinational Company
- Rapid Expansion
Our client is a leading multinational FMCG organization with a strong portfolio of globally recognized brands. Known for its high-performance culture, innovation, and people-first approach, the company offers a dynamic environment with strong career growth opportunities and regional exposure.
Job Description
- Lead the national General Trade (GT) channel strategy and execution through a primary distributor and sub-distributor network
- Drive achievement of sales targets (sell-in, sell-out, and profitability metrics) and manage forecasting processes
- Develop and implement cost-efficient Route-to-Market (RTM) strategies to expand distribution and grow market share
- Oversee distributor performance, ensuring strong execution in merchandising, availability, and in-store excellence
- Lead trade promotions, pricing implementation, and trade investment management for optimal ROI
- Strengthen partnerships with distributor stakeholders and key trade accounts
- Drive execution of category and channel development initiatives to increase market penetration and consumption
- Lead, coach, and develop a high-performing sales team, including both direct and indirect reports
- Ensure alignment and execution of brand and trade marketing initiatives in the GT channel
- Monitor financial performance and ensure adherence to budget and trade spend guideline
- Bachelor's degree in Business or related field; MBA is an advantage
- 12+ years of FMCG sales experience, with strong exposure to General Trade
- Proven experience managing distributors at a national level
- Strong leadership experience managing large, multi-layered sales teams
- Deep understanding of RTM, trade execution, and channel development
- Strong commercial acumen with experience managing sales and trade investments
- Excellent stakeholder management and influencing skills
- Willingness to travel as required
- Opportunity to lead a nationally critical sales channel with high visibility
- Be part of a globally respected FMCG organization with strong brand equity
- Work in a collaborative, high-performance culture that invests in people development
- Exposure to strategic decision-making and regional best practices
- Competitive compensation and career advancement opportunities
Quote job ref: JN-012026-6923046
Job Details
| Role Level: | Not Applicable | Work Type: | Full-Time |
|---|---|---|---|
| Country: | Philippines | City: | Metro Manila |
| Company Website: | https://redirect.michaelpage.com/mp-home | Job Function: | Franchise & Channel Management |
| Company Industry/ Sector: |
Other | ||
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