General Manager
Talentmate
Philippines
1st August 2026
2608-2544-1893
Job Description
- Rare opportunity to scale businesses, within a stable & profitable organisation
- Build and lead eCommerce & direct-to-consumer brands in the Philippines
This is a business unit within a large & successful enterprise, with multiple businesses, across different sectors in the Philippines.
Job Description
Strategy & Commercial Leadership
- Define and execute the eCommerce / D2C growth strategy for the Philippine market
- Own P&L, revenue growth, margin performance, and customer lifetime value
- Identify new market opportunities, product categories, and routes to market
- Develop pricing, promotion, and go‑to‑market strategies aligned with brand positioning
- Lead performance across owned platforms (Shopify / custom sites) and marketplaces (Shopee, Lazada, TikTok Shop, etc.)
- Oversee CRM, data, analytics, and personalization strategies
- Optimize funnel performance: traffic, conversion, retention, and repeat purchase
- Partner closely with Marketing to drive paid media, social commerce, influencer, and content strategies
- Own customer acquisition and retention metrics (CAC, LTV, ROAS)
- Ensure seamless omnichannel experience between online and offline touchpoints (where applicable)
- Work cross‑functionally with Supply Chain, Fulfilment, and Customer Service
- Ensure scalable operations, inventory planning, last‑mile delivery, and customer experience excellence
- Build and lead a high‑performing eCommerce & D2C team (commerce, performance marketing, CRM, operations)
- Set clear KPIs, coach talent, and build succession pipelines
- Act as a senior stakeholder with regional / global teams
- A strong background growing B2C businesses
- Proven leadership experience in a senior executive role.
- Consulting, private equity or strategy experience in local conglomerates is desirable, while also having hands-on, operational experience in a consumer business.
- Capability to partner with business owners as well as executive & non-executive stakeholders.
- Competitive salary range, bonus, benefits & LTI
- Unique General Manager opportunity to accelerate business growth, within an established and stable organisation
Quote job ref: JN-042026-7004362
Job Details
| Role Level: | Not Applicable | Work Type: | Full-Time |
|---|---|---|---|
| Country: | Philippines | City: | Metro Manila |
| Company Website: | https://redirect.michaelpage.com/mp-home | Job Function: | General Management |
| Company Industry/ Sector: |
Other | ||
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