Email Marketing Specialist

Job Overview

KDCI Outsourcing is seeking an Email Marketing Specialist to create engaging, performance-oriented email content that supports marketing campaigns across multiple brands. This role focuses on developing compelling copy, managing email schedules, optimizing content through testing, and ensuring all communications follow brand voice and objectives.

The ideal candidate is detail-oriented, highly organized, and proficient in using HubSpot to manage email workflows, segmentation, and reporting.

Key Responsibilities

• Write clear, engaging, and brand-aligned email content for campaigns and automated flows.
• Manage the email marketing calendar to ensure timely and coordinated execution.
• Build and segment email lists within HubSpot for targeted and personalized messaging.
• Conduct A/B testing on subject lines, messaging, and content variations.
• Monitor key performance metrics including open rates, click-through rates, and conversions.
• Generate performance reports and provide content-driven insights for improvement.
• Maintain data hygiene and ensure list accuracy within HubSpot.
• Collaborate with cross-functional teams to align email content with broader marketing initiatives.
• Ensure all emails follow brand guidelines, tone, and visual standards.
• Apply feedback and performance data to refine messaging and optimize results.
• Assist with content formatting, light design adjustments, and HTML/CSS edits when needed.

Job Requirements

• Bachelor’s degree in Communications, Marketing, Business, English, or related field; or equivalent experience.
• Proven experience creating email marketing content or managing email campaigns.
• Proficiency in HubSpot (email builder, segmentation, analytics, workflows).
• Strong writing, editing, and proofreading skills with high attention to detail.
• Familiarity with basic performance analytics and content optimization principles.
• Basic design skills using Canva or Adobe Creative Suite is a plus.
• Basic knowledge of HTML/CSS for email formatting (preferred).
• Ability to collaborate effectively across teams and maintain consistent communication.
• Strong organizational skills and ability to meet tight deadlines in a dynamic environment.
• Self-motivated, adaptable, and able to manage shifting priorities.
• Proficiency in Microsoft Office Suite and Microsoft Teams.