Digital Campaign Associate Ads

Job Description

• Campaign Strategy & Planning:
• Develop and implement TikTok advertising strategies aligned with business goals (e.g., brand awareness, lead generation, sales).
• Identify target audiences and create tailored ad campaigns to reach them effectively.
• Stay updated on TikTok trends, features, and best practices to ensure campaigns are innovative and engaging.
• Ad Creation & Management:
• Collaborate with the creative team to produce high-quality, engaging ad content (videos, images, copy) optimized for TikTok’s platform.
• Set up, launch, and manage TikTok ad campaigns, including budgeting, bidding, and targeting.
• Monitor and optimize campaigns in real-time to maximize ROI and performance metrics (CTR, CPC, CPA, ROAS, etc.).
• Performance Analysis & Reporting:
• Track, analyze, and report on campaign performance using TikTok Ads Manager and other analytics tools.
• Provide actionable insights and recommendations to improve campaign effectiveness.
• Conduct A/B testing to refine ad creatives, targeting, and strategies.
• Audience Engagement & Community Building:
• Leverage TikTok’s unique features (e.g., hashtags, challenges, influencers) to enhance campaign reach and engagement.
• Monitor user interactions and feedback to improve ad relevance and brand perception.
• Budget Management:
• Manage ad spend efficiently to ensure campaigns stay within budget while achieving desired outcomes.
• Forecast and allocate budgets for upcoming campaigns based on historical performance and business objectives.
• Collaboration & Communication:
• Work closely with cross-functional teams (creative, content, sales, etc.) to ensure cohesive campaign execution.
• Communicate campaign results and insights to stakeholders in a clear and concise manner.
  
  
  

• Advertising Platforms: Familiarity or hands-on experience with major paid advertising platforms, such as:
• TikTok Ads
• Meta Ads Manager (Facebook/Instagram)
• Other platforms like Google Ads (Search & Display), LinkedIn Ads, or programmatic advertising is a bonus.
• Analytics and Reporting Tools:
• Google Analytics
• Platform-specific analytics (e.g., Meta/Twitter/LinkedIn Insights).
• Microsoft Office Suite/Google Workspace: Proficiency in Excel/Google Sheets for data manipulation and reporting, and PowerPoint/Google Slides for presentations.
• Core Soft Skills:
• Analytical and Data-Driven Thinking
• Strong Communication (Written and Verbal)
• Attention to Detail
• Creativity and Problem-Solving
• Organization and Project Management
• Adaptability and Curiosity