CRM And Automation Specialist

About BAD Marketing

BAD Marketing is a team of 170+ passionate leaders and creatives dedicated to delivering exceptional growth marketing results. We specialize in local lead generation, e-commerce, and information marketing, serving clients from auto and local business owners to online consumer brands and course creators.

Our philosophy is simple: excellence comes from a united team working toward a common goal — helping clients grow profitably while providing an unparalleled client experience. We invest in our people through extensive training, opportunities for growth, and a culture that balances achievement with fulfillment.

About This Role

As a Systems Integration Specialist, you will be a pivotal part of our operations team, ensuring GoHighLevel (GHL) and Zapier workflows are optimized, automated, and performing at the highest level across client accounts. You will maintain high-performing systems, troubleshoot complex technical issues, and collaborate with the team to implement strategic solutions.

We are seeking a high-level GHL expert — someone who knows the platform inside and out, can independently make decisions, and proactively identifies new ways to leverage tools for maximum efficiency. This is not a “button-pusher” role.

Key Responsibilities

• Build, optimize, and manage GoHighLevel CRM systems for multiple client accounts, including pipelines, funnels, workflows, forms, surveys, and campaigns.
• Develop and maintain complex Zapier automations to streamline workflows and integrate multiple tools.
• Troubleshoot and resolve technical issues across GHL, Zapier, and third-party integrations.
• Monitor and optimize campaign and automation performance to ensure consistent results.
• Document strategies, processes, and decisions for transparency and knowledge-sharing.
• Collaborate with account managers to translate client goals into actionable system solutions.
• Stay current with new GHL and Zapier features and identify opportunities to implement them effectively.
  
  

• 2+ years of hands-on experience with GoHighLevel CRM and Zapier automation.
• Proven experience managing 50+ client accounts simultaneously.
• Deep understanding of workflows, automations, AI chatbots, and A2P compliance (10DLC registration).
• Exceptional problem-solving skills and attention to detail.
• Ability to independently make decisions and provide rationale for actions.
• Comfortable working in a fast-paced, dynamic agency environment.
• Strong communication skills; able to explain technical concepts to non-technical stakeholders.
• Experience with Google Sheets, Slack, APIs, and additional integrations is a plus.
  
  

• Is proactive: anticipates problems and implements solutions before issues arise.
• Is strategic and analytical: understands how automation impacts results and can optimize accordingly.
• Is innovative: constantly researches new tools and finds ways to improve efficiency.
• Takes Extreme Ownership of their work, aligning with our core values.
  
  

• BE BAD
• PLAY TO WIN
• EXTREME OWNERSHIP
• SOLUTIONS NOT PROBLEMS
• BEST IDEA WINS
• ALWAYS BE GROWING
• NOBODY IS BIGGER THAN THE TEAM
  
  

• Competitive health, dental, and vision insurance (US Residents only)
• Unlimited PTO
• Paid US Holidays
• Opportunities for professional development and advancement
• Collaborative, innovative, and supportive work environment