Back to listing

Channel Sales Head - General Trade

Talentmate

Philippines

17th January 2026

2601-2544-790

Job Description

Multinational Company
Rapid Expansion

About Our Client

One of the biggest global players in the FMCG space

Job Description The Successful Applicant

Channel Strategy & Execution
Develop and implement annual general trade channel strategies aligned with overall business objectives.
Lead the creation of route-to-market (RTM) frameworks, including distributor coverage, territory assessments, and optimization.
Drive channel-specific programs to increase numeric and weighted distribution.
Sales Management & Achievement
Own and deliver monthly, quarterly, and annual sales targets (volume, value, profit).
Manage trade investments, discounts, and promotions to ensure optimal ROI.
Monitor channel performance, competitive activity, and recommend strategic adjustments.
Distributor & Account Management
Lead nationwide distributor management, including recruitment, onboarding, performance reviews, and compliance to KPIs.
Negotiate trading terms, inventory norms, credit limits, pricing, and penalties.
Strengthen long-term partnerships with distributors and key stakeholders in general trade.
Field Execution & Operations
Oversee daily field operations including demand planning, shipment coordination, inventory management, and order fulfillment.
Ensure visibility, merchandising standards, and product availability across retail touchpoints.
Implement Perfect Store strategies and track execution KPIs.
Leadership & Capability Building
Lead, coach, and develop a team of regional sales managers, area sales managers, and field sales representatives.
Build a high-performance culture focused on discipline, accountability, and commercial excellence.
Identify capability gaps and implement training and development plans.
Data, Reporting & Insights
Drive data-led decision making using sell-in/sell-out analysis, market insights, and distributor dashboards.
Provide timely and accurate sales forecasts, business reviews, and channel performance reports.
Monitor competitor activities and identify opportunities for growth or differentiation.

Education & Experience

Bachelors degree in Business, Marketing, or related field; MBA is a plus.
8-12 years of experience in FMCG sales, with at least 3 years in a leadership role managing general trade.
Strong distributor management and RTM experience in the food category preferred.

Skills & Competencies

Strong leadership and people management
Commercial acumen and negotiation skills
Deep understanding of GT channel dynamics
Data-driven decision making and analytical capability
Excellent relationship and stakeholder management
Strong execution, planning, and problem-solving skills

Whats on Offer

Strategic Leadership Scope You will have full accountability for shaping and implementing the companys general trade strategy nationwide, allowing you to influence distribution expansion, commercial execution, and overall business performance at a strategic level.
Significant Commercial Impact in a Core Business Segment General trade represents a critical growth engine for the company. In this role, your leadership will directly contribute to volume growth, market share improvement, and stronger in-store presence across key regions.
Executive Exposure and Influence The position provides consistent engagement with senior management, offering the opportunity to present insights, influence decision-making, and contribute to broader commercial priorities. Contact: Dex Vergara Quote job ref: JN-012026-6923046

Job Details

Role Level:	Director	Work Type:	Full-Time
Country:	Philippines	City:	Metro Manila
Company Website:	https://redirect.michaelpage.com/mp-home	Job Function:	Analyst
Company Industry/ Sector:	Personal Care Product Manufacturing Retail Groceries And Food And Beverage Manufacturing

What We Offer

About the Company

Searching, interviewing and hiring are all part of the professional life. The TALENTMATE Portal idea is to fill and help professionals doing one of them by bringing together the requisites under One Roof. Whether you're hunting for your Next Job Opportunity or Looking for Potential Employers, we're here to lend you a Helping Hand.

Report

Disclaimer: talentmate.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at abuse@talentmate.com.