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Brand Activations Manager Tequila Full Remote

Talentmate

Philippines

4th February 2026

2602-2544-871

Job Description

Multinational Company
Full Remote

About Our Client

This global premium‑spirits company is a multinational producer, importer, and distributor known for its diverse portfolio of over thirty brands across tequila, whiskey, vodka, rum, and craft spirits. It has a strong international footprint, distributing tens of millions of cases annually to more than 85 countries. Rooted in heritage and craftsmanship, the company focuses on innovation, sustainability, and strategic growth across global markets.

Job Description The Successful Applicant

Market Activation & Planning
Lead distributors in the development of annual and monthly activation calendars.
Identify high‑impact activation opportunities for each brand (e.g., cultural moments, festivals, lifestyle events).
Set KPIs, track performance, and evaluate the effectiveness of key activities.
Manage planning and logistics for brand immersion trips (e.g., Mexico visits).
Market Reporting & Reviews
Deliver monthly marketing updates for key markets, highlighting performance, insights, and best practices.
Conduct weekly alignment calls with the Asia Head of Marketing to share progress and propose new ideas.
Budget & AMP Spend Management
Monitor distributor AMP spending and ensure claims are supported, justified, and compliant.
Validate invoices, evaluate cost efficiency, and prevent over‑claims.
Creative & Brand Stewardship
Own the development of localized creative assets and toolkits (e.g., local campaigns, festive themes).
Approve customized outlet visibility materials, permanent signages, and POSM (glassware, shot trays, coasters, etc.).
Safeguard brand equity, ensuring all executions follow global guidelines.
Oversee distributor execution rather than executing activities directly.
Market Opportunities & Tactical Initiatives
Identify and propose tactical activation opportunities across on‑trade and off‑trade channels.
Evaluate sponsorships, festivals, and new partnership opportunities to drive brand relevance.
Recommend initiatives to strengthen brand presence during key seasonal moments.
Digital Content Oversight
Partner with agencies and distributors in Vietnam, Philippines, Indonesia, Korea, and India to develop monthly digital content.
Ensure all digital assets adhere to brand guidelines and align with offline campaign themes.
Integrate online and offline efforts (e.g., promoting outlet events through social platforms).
Distributor & Team Capability Building
Deliver brand and product training for distributor teams, focusing on guidelines, strategy, and consumer targeting.
Train key leaders ("train the trainer") rather than serving as an on‑ground brand ambassador.
Minimum 5 years of experience in BTL marketing for FMCG or lifestyle consumer brands.
Strong brand management fundamentals and hands‑on activation experience.
Highly self‑sufficient, resourceful, and solutions‑oriented.
Proactive mindset with the ability to identify new opportunities independently.
Excellent English communication and interpersonal skills.
Proficient in PowerPoint and Excel.

Whats On Offer

Regional Exposure: Opportunity to work across multiple Asia markets with diverse consumer landscapes.
High Ownership Role: Direct influence on brand activation strategy, creative development, and market execution.
Career Growth: Build expertise in brand building, commercial collaboration, and cross‑market leadership.
Creative Autonomy: Freedom to conceptualize and shape localized campaigns that drive real impact.
Collaboration with Global Teams: Work closely with global and regional stakeholders to ensure strategic alignment.

Contact: Dex Vergara

Quote job ref: JN-022026-6936487

Job Details

Role Level:	Mid-Level	Work Type:	Full-Time
Country:	Philippines	City:	Metro Manila
Company Website:	https://redirect.michaelpage.com/mp-home	Job Function:	Marketing
Company Industry/ Sector:	Personal Care Product Manufacturing Retail Groceries And Food And Beverage Manufacturing

What We Offer

About the Company

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